THE ROAD announced today the 12 emerging musicians competing on the new CBS music competition series. The docu-follow format, trailing the up-and-coming musicians as they navigate the gritty and unforgiving life of a touring musician, is set to premiere fall 2025, airing Sundays (9:00-10:00 PM, ET/PT) on the CBS Television Network and available to stream live and on-demand on Paramount+.* Paramount+. Thousands of episodes, live TV & exclusive originals–all in one place. Get Started!
These 12 talented artists on the verge of stardom will compete as opening acts for Grammy® Award winner Keith Urban at music venues across America, providing a high-stakes platform to document their musical journey and seize the grand prize. Throughout the season, Keith is joined by executive producers Blake Shelton and Taylor Sheridan, “Tour Manager” Gretchen Wilson, and other country music stars (to be announced) who, along with the live venue audience, will determine who advances to the next city. Only one of these talented triple threats – singers, songwriters, and instrumentalists – will walk away with the grand prize (to be announced).
THE ROAD is produced by MTV Entertainment Studios, Taylor Sheridan (Bosque Ranch Productions), Blake Shelton (Lucky Horseshoe Productions), David Glasser (101 Studios), Lee Metzger (Lucky Horseshoe Productions), and Keith Urban.
The following are the 12 emerging musicians competing this fall:
Name: Adam Sanders
Age: 36
Location: Lake City, Fla.
Instagram: @adamsanders
Name: Billie Jo Jones
Age: 34
Location: Emory, Texas
Instagram: @billiejojonesmusic
Name: Blaine Bailey
Age: 23
Location: Tahlequah, Okla.
Instagram: @_blainebailey
Name: Briana Adams
Age: 30
Location: Winchester, Texas
Instagram: @brianaadamsmusic
Name: Britnee Kellogg
Age: 40
Location: Anthem, Ariz.
Instagram: @britneekellogg
Name: Cassidy Daniels
Age: 25
Location: Marion, N.C.
Instagram: @cassidydanielsmusic
Name: Channing Wilson
Age: 49
Location: Lafayette, Ga.
Instagram: @channingwilson
Name: Cody Hibbard
Age: 32
Location: Adair, Okla.
Instagram: @codyhibbard_
Name: Forrest McCurren
Age: 35
Location: Jefferson City, Mo.
Instagram: @forrestmccurren
Name: Jenny Tolman
Age: 29
Location: Nashville, Tenn.
Instagram: @jennytolman
Name: Jon Wood
Age: 28
Location: Wake Forest, N.C.
Instagram: @jonwoodmusic
Name: Olivia Harms
Age: 29
Location: Canby, Ore.
Instagram: @oliviaharmsofficial
*Paramount+ Premium plan subscribers will have access to stream live via the live feed of their local CBS affiliate on the service, as well as on-demand. Paramount+ Essential subscribers will not have the option to stream live, but will have access to on-demand content the day after the episode airs.
