YouTube today revealed the official trailer and additions to the lineup for “YouTube Beauty Festival” presented by YouTube Originals, a brand new global summit-style event bringing together today’s most influential beauty creators, public figures, and celebrities to celebrate all things beauty.
Premiering Friday, May 14 on YouTube.com/Fashion, YouTube creators Shalom Blac, Camila Coelho, Alex Costa, Nailea Devora, Christen Dominique, Kandee Johnson, Rosy McMichael, Nikita Dragun, NikkieTutorials, Desi Perkins, Addison Rae, Bailey Sarian, Liah Yoo, and beauty professionals and celebrities Anna Akana, Chris Appleton, Jen Atkin, Violet Chachki, Selena Gomez, Ashley Graham, Gwyneth Paltrow, Hung Vanngo, Gucci Westman are set to join the impressive list of previously announced talent for the event including YouTube creators Noah Beck, Emma Chamberlain, Sylvia Gani, Asia Jackson, Manny MUA, Michelle Phan, Patrick Starrr, Hyram Yarbro; and beauty professionals and celebrities like Jessica Alba, Millie Bobby Brown, Bob the Drag Queen and Monét X Change who will make a special announcement, Miranda Kerr, Paris Hilton, Pharrell Williams, and more. Also joining the long list of VIP guests throughout the event will be YouTube’s Head of Beauty Creators Chanel Tyler and Head of Culture of Trends Kevin Allocca.
Hosted by YouTube’s Head of Fashion and Beauty, Derek Blasberg, the summit-style line up celebrates a diverse mix of professional perspectives who will enlighten viewers on a variety of industry-specific subjects, from incredibly insightful beauty, wellness, and health tips to important conversations about amplifying diversity and equity across the beauty landscape. “YouTube Beauty Festival” can be streamed on YouTube.com/Fashion beginning @ 4:00PM ET/ 1:0PM PT on May 14, 2021.
“YouTube Beauty Festival,” presented by YouTube Originals is produced by Studio Sabia, with Greg T. Gordon as showrunner, Joe Sabia as creative director, Azra Sudetic as associate creative director, Lexi Tannenholtz as producer, and Drigan Lee as lead editor. Susanne Daniels is Global Head of Original Content for YouTube. Alex Piper, Head of Unscripted for YouTube Originals, Lauren Celinski, Development Lead, and Ali Schwartz, Development Executive will oversee the event for YouTube.
Launched in May 2005, YouTube allows billions of people to discover, watch, and share originally-created videos. YouTube reaches 2B people every month in more than 110 countries and can be navigated in over 80 languages. A Google company, YouTube is key to building relevancy with millennial audiences.
About Fashion & Beauty on YouTube:
YouTube is a global destination for style content since its inception and the platform is looking to foster even more compelling fashion and beauty content. YouTube’s goal is to give people around the world a view into the world of fashion – from backstage at photoshoots to the front rows of fashion week. Derek Blasberg joined YouTube in June 2018 to build out YouTube.com/Fashion, and collaborate with YouTube creators and the diverse portfolio of fashion and beauty brands.
YouTube.com/Fashion was launched in 2019 as the ultimate destination for style content from around the world. To date, it’s the largest style video aggregate in the world and regularly spotlights designers, publishers, and fashion professionals. In 2020, when it was unsafe to travel and meet in groups, YouTube partnered with the Federation de la Haute Couture de la Mode to create Digital Fashion Month, a place where designers could showcase their collections safely. The fall 2021 collections, which debuted on /Fashion in February and March, featured over 250 shows and generated over 20M views and counting.
About Studio Sabia:
Studio Sabia was founded in 2021 by Joe Sabia. He is formerly the Senior Vice President of Creative Development at Conde Nast Entertainment, where he oversaw the development of several critically acclaimed YouTube series, including Vogue’s “73 Questions”, of which he is also the interviewer. He previously partnered with Derek Blasberg on Vanity Fair’s YouTube series ‘Derek Does Stuff With A Friend.”