How A+E Global Media Is Leveraging The “Extraordinary” Power Of K-Pop Stars

EXCLUSIVE: A+E Global Media is leaning into the “extraordinary power” of K-pop, and has been for some time. International boss Patrick Vien and Korea chief Youngsun Soh detailed a strategy that taps into the popularity of K-pop stars from those first breaking through at local agencies to when they become global success stories. They were […]