Golden Age: What A LeBron James-Stephen Curry Pairing Could Mean For The NBA’s TV Ratings

Massive interest in the Knicks’ magical title run sent this year’s TV ratings soaring to a multi-decade high, with ABC and ESPN averaging 20.6 million viewers for the Finals. Pop quiz: When was the last time the NBA Finals averaged 20 million viewers? It was in 2017, when they hit 20.38 million. And in 2016, […]