Max Orders “Friends” Four-Part Fan Competition Show, “Fast Friends,” and Celebrates 30th Anniversary with Global Campaign [VIDEO]

In honor of the 30th anniversary of the global phenomenon Friends, Max has greenlit FAST FRIENDS, a Friends fan challenge show from Warner Bros. Unscripted Television. The first-of-its-kind series is scheduled to start production next month at The FRIENDS Experience: The One in New York City, the flagship interactive experience. Additionally, to honor the 30th anniversary of the iconic series, Max is rolling out an expansive global campaign featuring fan-favorite episodes, in-app surprises, innovative filters, and more.

FAST FRIENDS, a new four-part game show, will take place in the celebrated series’ iconic sets in a fast-paced competition event. From racing through Rachel and Monica’s apartment to darting across Joey and Chandler’s bachelor pad and grabbing a coffee at Central Perk, fans will re-live their favorite moments while being put to the test with trivia, puzzles, and games that will keep even the most die-hard FRIENDS fans on their toes. The quickest team will win the title of Ultimate Friends Fan.

The game show will be shot at The FRIENDS Experience: The One in New York City, a NYC flagship location featuring 18 nostalgia-filled rooms, activations, and recreated sets, spanning two stories and 17,000 square feet dedicated to the show’s history. The FRIENDS Experience also has long-term locations in London and soon-to-be Las Vegas and has traveled to 25 cities across 8 countries worldwide, with more locations to be announced.

FAST FRIENDS is produced by Warner Bros. Unscripted Television in association with Warner Horizon. The new four-part game show is executive-produced by Dan Sacks, Bridgette Theriault, and Dan Norris. Richard Burgio serves as co-executive producer.

To pay tribute to the iconic series, Max Ultimate Ad-Free subscribers can now enjoy their favorite Friends episodes in 4K UHD with Dolby Vision and HDR10 on supported devices. This premium format enhances the show’s viewing experience, allowing fans to spot baby Ben before Joey and Chandler with sharper details, experience the iconic prom video and savor Joey’s Dr. Drake Ramoray scenes with enhanced clarity, and have Ross’s unforgettable white-teeth mishap dazzle them on screen.

As part of the anniversary celebration, Max viewers will see updated 30th anniversary art throughout the app and a new design for the Friends collection page. New themed rails with handpicked episodes for fans can be found within the page, including:

The Most Watched Episodes

Chandler Bing, the King of One-Liners (Best of Chandler)

How YOU Doin’? (Best of Joey)

We Were On A Break (Ross and Rachel Highlights)

On Monica’s Menu (Best of Monica)

Friendsgiving (Thanksgiving Episodes)

Phoebe Buffay, AKA Regina Phalange (Best of Phoebe)

The One With The Celebrity Guest

To help fans dive deeper into the world of the Central Perk crew, Max’s Friends collection page now includes bonus content with the following featurettes:

FRIENDS From The Start: The creative team discusses the development and casting of Friends while reflecting on the challenges that arose during the early years.

When FRIENDS Become Family: Delve into the inspiration and development of some of the most iconic episodes and favorite moments from Friends.

The Legacy of FRIENDS: The creative team discusses bringing Friends to an end and reflects on the pop culture influence and lasting legacy of the series.

The celebration continues on social media. Fans can take advantage of a Friends 30th anniversary TikTok effect, which is available now. The effect recreates the iconic yellow photo frame for Friends enthusiasts to capture their life’s wackiest, touching, or most Friend-esque moments. Users can also tap the screen to reveal a celebratory photo frame and share their love for the beloved series.

About Friends:

Nearly 30 years after its debut in 1994, FRIENDS remains one of television’s most beloved series. One of the highest-rated shows on television in its original network run, the series remains a perennial go-to in syndication and on streaming services such as Max, and it continues to be a smash hit worldwide. FRIENDS was created by David Crane and Marta Kauffman, who executive produced the series with Kevin Bright through Bright/Kauffman/Crane Productions in association with Warner Bros. Television.