Hallmark Sets November 30 Premiere of “Holiday Touchdown: A Chiefs Love Story,” Headlining Thanksgiving Weekend of Countdown to Christmas’ 15th Anniversary

Fans of Hallmark and Chiefs Kingdom, rejoice! Today, the 2024 NFL season commences from GEHA Field at Arrowhead Stadium while Hallmark and the Kansas City Chiefs share exciting new announcements in store for their unique brand partnership.

Fans will feel the joy of Christmas all season long with Hallmark branded, in-stadium promotion of the upcoming original movie, Holiday Touchdown: A Chiefs Love Story. Announced today by its lead stars Tyler Hynes and Hunter King on “The World’s Largest Tailgate: Tailgate Games”, the film will air on Hallmark Channel on November 30 @ 8PM ET/7PM CT as part of Countdown to Christmas. What’s more, the first look date announcement dropped, signaling viewers to grab their popcorn bowls and blankets before Thanksgiving weekend arrives.

The Hallmark x Chiefs in-stadium festivities will unite crowds and enhance their gameday experience to bring the spirit, joy, and warmth of Hallmark’s iconic Christmas movies to life. Including custom Hallmark Channel holiday branded LED screen animations, activations, giveaways, and more, here are some of the many ways this dream team is huddling up:

Hallmark “Star Cam” – Hallmark’s spin on a classic “Kiss Cam”, The Star Cam matches fans in the crowd with their own Hallmark holiday movie superlatives at home games all season long. Think “Secret Hallmark Fan”, “Queen of Christmas”, “Future Hallmark Star”, and more!

Hallmark Branded Tailgate Activation Zone – Also at GEHA Field at Arrowhead Stadium all season long, a tailgate experience like no other, including a festive photo opportunity, free hot cocoa, and more surprises fans won’t want to miss.

Gate Giveaway – Fans will receive a one-of-a-kind Chiefs x Hallmark Channel themed pennant as they walk into GEHA Field at Arrowhead during the November 29 home game to mark the movie premiere weekend.

“This holiday season, Hallmark is all about bringing joy to the world,” shared Darren Abbott, Chief Brand Officer, Hallmark. “Our new partnership with the NFL and Chiefs is uniquely designed to do just that – to find universal ways to spread cheer, tell heartwarming stories, and build excitement for our treasured hometown brands during this very special time of year.”

“We are extremely grateful for the entire Hallmark team and the unique hometown partnership that’s been created around our two brands and this movie,” said Mark Donovan, President, Kansas City Chiefs. “With the excitement of the start of the football season, and the holiday season on the horizon, there is no better way to highlight this partnership and announce the premiere date than to leverage one of Kansas City’s biggest parties – Chiefs gameday!”

In addition to Hynes and King, the previously announced lineup of stars and cameo appearances is endlessly star-studded, featuring wide-ranging talent like Jenna Bush Hager, Donna Kelce, Diedrich Bader, Megyn Price, Richard Riehle, Christine Ebersole, Richard Christie and Chiefs Head Coach Andy Reid alongside many of his standout Kansas City Chiefs players, among others. As previously announced, the playbook for this original will win viewers’ hearts from the get-go. The synopsis reads:

Hunter King plays Alana Higman, who’s sure that her family’s lifelong history as Kansas City Chiefs superfans makes them a frontrunner to win the team’s “Fan of the Year” contest. Tyler Hynes stars as Derrick (Hynes), Director of Fan Engagement, who is tasked with evaluating how Alana and her family stack up against the other two finalists. As the pair spends time together, it’s clear there’s a spark between them but when her grandfather’s (Ed Begley Jr.) vintage Chiefs, good luck winter hat goes missing, Alana begins to doubt everything she believed about fate, destiny, and even questions her future with Derrick – unless, that is, a little Christmas magic can throw a Hail Mary.

ABOUT KANSAS CITY CHIEFS

Founded as the Dallas Texans in 1960 as a charter member of the American Football League (AFL) by sports pioneer Lamar Hunt, the franchise moved to Kansas City in 1963 and became known as the Kansas City Chiefs. The team currently competes in the West Division of the American Football Conference (AFC) in the National Football League (NFL). Under the guidance of the Hunt Family and the leadership of Chairman and CEO Clark Hunt, the mission of the Kansas City Chiefs is to Win with Character, Unite our Community, Inspire our Fans, and Honor Tradition. For information about the Kansas City Chiefs, visit chiefs.com.