NBC Orders the Drama “The Irrational” to Series

The drama “The Irrational” is inspired by the best-selling book “Predictably Irrational” by Dan Ariely, Alec Baker, a world-renowned professor of behavioral science, lends his expertise to an array of high-stakes cases involving governments, law enforcement, and corporations with his unique and unexpected approach to understanding human behavior.

Cast: Jesse L. Martin, Maahra Hill, Travina Springer, Molly Kunz, and Arash DeMaxi

Platform: NBC

Genre: Drama

Studio: Universal Television, a division of Universal Studio Group

W/EP: Arika Lisanne Mittman

NW/EP: Mark Goffman

NW/EP: Samuel Baum

D/EP: David Frankel

Producer: Jesse L. Martin

Inspired by the best-selling book “Predictably Irrational” by Dan Ariely, who serves as a consultant.