Today, NBCUniversal announced a brand-new partnership with Celebrity Cruises, kicking off with a taping of Bravo’s “Watch What Happens Live With Andy Cohen” on Celebrity Beyond, Celebrity Cruises’ third ship in its revolutionary Edge® Series. In a first-of-its-kind taping for the show, Andy Cohen and all five captains from Bravo’s successful “Below Deck” franchise including – Captain Lee Rosbach, Captain Sandy Yawn, Captain Glenn Shepard, Captain Jason Chambers, and Captain Kerry Titheradge – will board for an evening full of cocktails, games, and celebrating. The episode will air on Tuesday, November 1, immediately following the series premiere of “Below Deck Adventure,” on Bravo and will be available to stream, next day on Peacock.
As part of this partnership, Celebrity Cruises will receive unique and impactful promotional elements like custom Content Promos produced by our Creative Partnerships @ NBCU team, an NBCU Picture-in-Picture commercial innovation while treating fans of “Watch What Happens Live With Andy Cohen” to even more exciting content via a Twitter After Show and more.
In addition, Celebrity’s own Captain, Kate McCue – America’s first female Cruise Ship Captain will participate in a nautical-inspired game with fellow Captains of “Below Deck” during the broadcast. Plus, during the Twitter After Show, “Watch What Happens Live With Andy Cohen‘s” namesake bar will be tended to by Capitan Kate herself.
“It’s such an exciting opportunity to partner with Celebrity Cruises and shoot a very special episode of the show on its new ‘Celebrity Beyond‘ ship,” said Andy Cohen, Host and Executive Producer, Watch What Happens Live with Andy Cohen. “I mean, I cannot think of a more iconic way to celebrate and bring to life the spirit of our very own, Bravo’s Below Deck – than by channeling my inner Captain at sea!”
“The partnership opportunity with NBCUniversal and Bravo was meant to be from the start. We both wanted to do something that hadn’t been done on a cruise ship before, so using our newest ship, Celebrity Beyond, as the backdrop, filming Watch What Happens Live With Andy Cohen on our ship was the perfect opportunity,” said Celebrity Cruises’ Chief Marketing Officer Michael Scheiner. “Leveraging the fanfare of the show along with our own content to use in advertising across NBCUniversal really gives us a great opportunity to market our brand.”
“At NBCUniversal, we are constantly looking around every corner to find new, unexpected ways to share genuine stories with our audiences in collaboration with powerful, world leading brands,” said Jamie Cutburth, SVP, One Platform Creative & Development, Advertising & Partnerships, NBCUniversal. “And when we partner together over that same shared goal, we achieve the ultimate authentic result. With Celebrity Cruises, NBCU and Watch What Happens Live With Andy Cohen – we’re delivering our fans a new, entertaining experience like never before.”
This unique collaboration between NBCUniversal and Celebrity Cruises further reinforces the media company’s Partnership Commitment in action. This fall, NBCU highlighted how it has been bringing together the company’s industry-leading trifecta of content, technology, and partnership across One Platform with world leading brands in a blog post including this special activation – all to keep building the next era of premium video viewing.
For more information on Bravo’s “Watch What Happens Live With Andy Cohen“, please visit: https://www.bravotv.com/watch-what-happens-live
