Discovery Channel and Nifty’s Team for First “Shark Week” NFT Promotion

Ahead of SHARK WEEK’s anticipated return on Sunday, July 24, 2022, Discovery Channel and Nifty’s, the platform for NFT-powered fan communities, are teaming to bring fans a new, two-part NFT program created exclusively for all shark enthusiasts on Wednesday, July 20, 2022 through Sunday, July 31, 2022.

The SHARK WEEK NFT program will make shark digital collectibles accessible with opportunities for fans to purchase NFTs, to claim free NFTs for watching SHARK WEEK content and to earn exclusive merchandise and rewards by participating in the program.

Five SHARK WEEK NFTs will be available for purchase exclusively on the Nifty’s platform from July 20-31, 2022. Additionally, seven free SHARK WEEK NFTs will be available to claim by tuning in each night of SHARK WEEK (July 24-30). During the 9PM ET broadcast hour, unique QR codes will be revealed that will lead audiences to that night’s free NFT. These free claimable NFTs will be available for 24 hours only. Once the program ends, fans who have collected all twelve SHARK WEEK NFTs (five premium Shark Card NFTs and seven free claimable Shark Card NFTs) will be eligible to redeem SHARK WEEK merchandise and other rewards.

Five premium Shark Card NFTs will have a trading card look that is enhanced with liquified animation, movement, and a holofoil design, bringing the sharks to life via NFTs like never before. The premium Shark Card designs are inspired by five of the most loved shark species: the Great White shark, everyone’s favorite super predator, the unmistakable Hammerhead shark, the Goblin shark, the Whale Shark, the gentle giant and ocean’s biggest fish and the Frilled Shark who has been around since the dinosaurs. The five-card designs for sale will be randomly distributed at the time of mint. Seven free claimable Shark Card NFTs will feature other shark fan-favorites including the mako, tiger and bull sharks.

Additionally, as part of SHARK WEEK Warner Bros. Discovery, Inc. will donate five thousand dollars to Beneath the Waves, a non-profit organization dedicated to protecting our oceans through state-of-the-art science and technology. In addition, the SHARK WEEK NFTs will be minted on the eco-friendly Palm Network which features low gas costs, fast transaction finality and is over 99.9% more energy efficient than Proof of Work systems. For more information, please visit https://niftys.com/ .

For more information on SHARK WEEK, please visit www.SharkWeek.com