Showtime Launches Its Largest Pride Campaign: Queer to Stay [VIDEO]

SHOWTIME today launches its largest Pride campaign ever with QUEER TO STAY, expanding the QTS small business preservation initiative with $250,000 in grants in partnership with the Human Rights Campaign, while offering over 50 hours of LGBTQ+ content for free sampling. In celebration of queer artists, SHOWTIME has recruited acclaimed pop singer-songwriter VINCINT for a new single released exclusively for SHOWTIME Pride 2022 and QUEER TO STAY. “Believer (For SHOWTIME Pride)” is available today on all digital streaming platforms.

The QTS small business preservation initiative launched in 2020 to support and preserve 10 LGBTQIA+ businesses impacted by the COVID-19 pandemic with a focus on LGBTQ+ people of color, women, and the transgender community. This year, the initiative expands to support at least 25 businesses, targeting businesses from geographically diverse LGBTQ+ communities For the first time ever, QUEER TO STAY will launch with a grassroots outreach campaign kicking off during Pride Month with presence in over 155 national Pride festival events spanning coast to coast including activations in Mobile, and Nashville, and at iconic festivals including San Francisco’s longest-running LGBTQ+ film festival, Frameline. Additionally, an enhanced crowdfunding feature will enable consumers to support the initiative through the end of the year. QUEER TO STAY will accept applications from qualifying businesses at QueertoStay.org from Wednesday, June 1 until Saturday, August 31, 2022.

In honor of Pride Month, SHOWTIME will also release over 50 hours of iconic LGBTQ+ programming for free sampling throughout June. Select episodes from titles including THE L WORD, THE L WORD: GENERATION Q, QUEER AS FOLK, WORK IN PROGRESS, XY CHELSEA, and more will be available across multiple SHOWTIME partner platforms. The full list of SHOWTIME content available for free during Pride Month includes:

· The L WORD® season one

· THE L WORD®: GENERATION Q season one

· QUEER AS FOLK season one

· WORK IN PROGRESS season one

· COUPLES THERAPY season two

· XY CHELSEA

· YELLOWJACKETS episode 101

· DESUS & MERO(R)? (selected episodes)

· THE END season 1

· ZIWE (selected episodes including “Pride!” starting June 5)