NBC’s Groundbreaking All-Live Music Competition Series, “American Song Contest” Premieres Monday, March 21st [VIDEO]

Based on “Eurovision Song Contest,” NBC’s all-new competition show, “American Song Contest” premieres, LIVE, next week on Monday, March 21st. Today, NBCUniversal is announcing an exciting lineup of brand partners – M&M’S, T-Mobile, and Wells Fargo – with deep integrations.

T-Mobile is partnering with NBCU for a full 360-degree integration. As the premiere season’s official voting partner, T-Mobile will be putting the power of choosing the “American Song Contest” winner into audiences’ hands across the country. Each week, in-show, T-Mobile will reveal who will be moving forward in the competition verbally as well as through visuals and co-branded lower thirds to drive voting. In addition to helping unveil each round of artists still in the competition, T-Mobile is providing one of the Top 10 finalists the opportunity to have their song featured in an upcoming T-Mobile commercial following the “American Song Contest” Grand Final.

“From NBC’s iconic performances on ‘The Voice‘ to ‘America’s Got Talent,’ we are thrilled for families tuning-in together to dive into a whole new world of NBC’s new musical competition series, ‘American Song Contest,'” said Mark Marshall, President, Advertising and Partnerships, NBCUniversal. “With our incredible world-leading brand partners, we are taking this show a step further elevating the viewer experience by placing fans directly into the action of each artists journey, each song, each round of elimination until the Grand Final reveals the best hit song.”