As part of a comprehensive content partnership, A+E Networks and Land Rover North America present All You Need Know: Overlanding, a 60-minute documentary that explores the burgeoning trend of overlanding, an outdoor adventure rooted in travel and exploration. Developed in partnership with the Land Rover brand’s media agency of record, dentsu X, the special features the capabilities of the new Land Rover Defender and is hosted by outdoor enthusiast Christian Murphy who embarks on a five-day off-the-grid overlanding adventure with global overland expert Scott Brady. AYNTK: Overlanding premieres in the Outdoor block Sunday, April 18th at 10PM on FYI followed by an encore on The HISTORY Channel Saturday, April 24th at 9AM ET.
In a comprehensive piece that explores some of America’s most iconic and beautiful scenery, the program serves as both an inspirational tribute to the outdoors and a powerful resource to provide anyone ready to embark on an overland adventure with the practical know-how to get started.
In addition to the 60-minute special, the Land Rover media campaign includes additional short-form content, social assets, on-air promotion, and custom integrations. The special also received a special sneak peek into FYI’s and The HISTORY Channel’s Drive block broadcast of the Barrett-Jackson LIVE, SCOTTSDALE Auction.
AYNTK: Overlanding is aimed at educating and equipping outdoor enthusiast viewers with practical aspects of overlanding – background and history, planning, driving techniques, expert advice, products, tools and resources. It also expands on the All You Need To Know franchise which showcases innovation by sharing stories of thought leaders and industry gamechangers.
With a nod to the historic Land Rover Defender, the New Defender is the toughest and most capable Land Rover vehicle yet, combining a new body structure with all-new technologies and legendary engineering to create a Defender fit for the 21st century. The 2021 Land Rover Defender 110 and 90 is on sale now in the U.S. Configure your New Defender at www.landroverusa.com/Defender.
“Popular interest in overlanding is exploding worldwide and set to become the next really big thing in the outdoor and SUV space,” said Christian Murphy, head of Enthusiast brands, A+E Networks. “Through this unique partnership with Land Rover, the Defender becomes a character in the adventure – not only enabling the journey but capturing the spirit of outdoor exploration. We’ve created content that inserts unique expertise into this huge trend, features American landmarks and hopefully spurs audiences to explore the great outdoors.”
“With more and more people taking four-wheeled adventures, Land Rover and A+E Networks want to shine a spotlight on the world of Overlanding,” said Stuart Schorr, Vice President of Communications, Jaguar Land Rover North America. “Packing up your vehicle with everything you need and getting out to explore our amazing natural surroundings is truly rewarding. This program starring Scott Brady and the new Land Rover Defender should inspire continued growth in this specialized area of adventure.”
“Overlanding brings a unique joy and nuance to travel, providing access to all of the experiences, culture, and natural beauty between points A and Z,” said Scott Brady, CEO of Overland International, Inc. “Using an overland vehicle like the Defender allows us to get off the beaten path, to venture further into the unknown, and the connect with adventure in entirely different ways. As travelers, we need experiences like that more than ever.”
