Melissa McCarthy, Ben Falcone and HBO Max Launch “20 Days of Kindness” Campaign on Behalf of Their Upcoming Film “Superintelligence” [VIDEO]

HBO Max kicked off a “20 Days of Kindness” campaign today on behalf of their new film “Superintelligence,” from New Line Cinema. Melissa McCarthy and director Ben Falcone announced the campaign this morning during their appearance on the Today Show while launching the first trailer for the movie. With a “20 for 20 in 20” initiative, HBO Max will highlight and donate $20K to a different good cause daily for 20 days while encouraging others to lend their support along the way. In addition, AT&T helped kick off the campaign with a $1 million contribution to Girls Who Code. The film launches on HBO Max Thanksgiving Day, November 26.

In addition to media appearances by Melissa, on November 13, World Kindness Day, the campaign will celebrate acts of kindness shared across social media. Content can include a post, tagging someone with a kind word, or showing a short video of a random act of kindness. Talent and influencers will help launch the program, encouraging others to participate using the hashtag #20DaysOfKindness.

Users can go to 20daysofkindness.com for more information and to follow the different charities daily. As part of the #20DaysofKindness campaign, Melissa, Ben & HBO Max are also launching a Prizeo charity sweepstakes, giving away a Tesla, a hangout with Melissa & Ben and chances to attend the premiere with all funds raised benefitting Conservation International, World Central Kitchen, and Make-A-Wish. For more information visit prizeo.com/superintelligence.

In the film, when an all-powerful Superintelligence (James Corden) chooses to study the most average person on Earth, “Carol Peters” (Melissa McCarthy), the fate of the world hangs in the balance. As the A.I. decides to enslave, save or destroy humanity, it’s up to Carol to prove that people are worth saving.

AT&T helps family, friends and neighbors connect in meaningful ways every day. Its contribution to Girls Who Code will enable computer science summer programs across the U.S. in 2021, as well as pipeline programs that support girls throughout their educational journey and into the workforce. The AT&T family of companies has supported Girls Who Code and its computer science summer programs since 2012, with financial and in-kind contributions now totaling more than $17 million.

About Girls Who Code

Girls Who Code is an international non-profit organization working to close the gender gap in technology and change the image of what a programmer looks like and does. With their 7-week Summer Immersion Program, after school Clubs, and College Loops program, they are leading the movement to inspire, educate, and equip young women with the computing skills to pursue 21st century opportunities. Girls Who Code has reached 300,000 girls to date through its programs and 500 million people through campaigns, advocacy work, and New York Times best-selling series. To join the movement or learn more, visit girlswhocode.com. Follow the organization on social media @GirlsWhoCode.

About Philanthropy & Social Innovation at AT&T

Our society doesn’t work if it doesn’t work equally for all. We recognize that inequalities are pervasive, and we have a role to play in helping to address them. That’s why we’re committed to advancing education, creating opportunities, strengthening communities and improving lives, particularly amongst historically underserved populations. We have a long history of investing in projects that promote academic and economic achievement and addressing community needs that promote social justice and racial equality. With a financial commitment of $600 million through AT&T Aspire since 2008, AT&T has leveraged technology, relationships and social innovation to help give people – regardless of age, gender, race or socioeconomic status – the opportunity to succeed.