{"id":422,"date":"2015-11-04T14:41:45","date_gmt":"2015-11-04T19:41:45","guid":{"rendered":"http:\/\/mortystv.com\/blog\/?p=422"},"modified":"2015-11-04T14:41:45","modified_gmt":"2015-11-04T19:41:45","slug":"hgtv-celebrates-the-holidays-with-santa-hq-at-10-macerich-malls","status":"publish","type":"post","link":"https:\/\/mortystv.com\/blog\/2015\/11\/04\/hgtv-celebrates-the-holidays-with-santa-hq-at-10-macerich-malls\/","title":{"rendered":"HGTV Celebrates the Holidays with &#8220;Santa HQ&#8221; at 10 Macerich Malls"},"content":{"rendered":"<figure id=\"attachment_420\" aria-describedby=\"caption-attachment-420\" style=\"width: 660px\" class=\"wp-caption alignnone\"><a href=\"http:\/\/mortystv.com\/blog\/wp-content\/uploads\/2015\/11\/hgtv_santa_hq-660.jpg\"><img fetchpriority=\"high\" decoding=\"async\" class=\"size-full wp-image-420\" src=\"http:\/\/mortystv.com\/blog\/wp-content\/uploads\/2015\/11\/hgtv_santa_hq-660.jpg\" alt=\"For seven weeks, from Thursday, November 5, through Christmas Eve, December 24, Santa HQ spreads holiday cheer to guests of all ages with a 21st century immersive journey that features state-of-the-art digital technology.\" width=\"660\" height=\"370\" srcset=\"https:\/\/mortystv.com\/blog\/wp-content\/uploads\/2015\/11\/hgtv_santa_hq-660.jpg 660w, https:\/\/mortystv.com\/blog\/wp-content\/uploads\/2015\/11\/hgtv_santa_hq-660-300x168.jpg 300w\" sizes=\"(max-width: 660px) 100vw, 660px\" \/><\/a><figcaption id=\"caption-attachment-420\" class=\"wp-caption-text\">For seven weeks, from Thursday, November 5, through Christmas Eve, December 24, Santa HQ spreads holiday cheer to guests of all ages with a 21st century immersive journey that features state-of-the-art digital technology.<\/figcaption><\/figure>\n<p>HGTV&#8217;s interactive &#8220;<em>Santa HQ<\/em>&#8221; holiday activation will continue to revolutionize the traditional Santa Claus experience when it returns to 10 top Macerich malls, connecting the brand with millions of targeted consumers in key markets.<\/p>\n<p>For seven weeks, from Thursday, Nov. 5, through Christmas Eve, Dec. 24, Santa HQ spreads holiday cheer to guests of all ages with a 21st century immersive journey that features state-of-the-art digital technology. In addition to the classic photo with Santa Claus, mall guests can take an Elfie selfie to star in their own holiday video, use Elf-Ray Vision to explore Santa&#8217;s Observatory, and test out the Naughty or Nice O&#8217;Meter.<\/p><div id=\"morty-2905277033\" class=\"morty-content\"><script async src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-4937602850188786\" crossorigin=\"anonymous\"><\/script><ins class=\"adsbygoogle\" style=\"display:block; text-align:center;\" data-ad-client=\"ca-pub-4937602850188786\" \ndata-ad-slot=\"5227734695\" \ndata-ad-layout=\"in-article\"\ndata-ad-format=\"fluid\" data-full-width-responsive=\"true\"><\/ins>\n<script> \n(adsbygoogle = window.adsbygoogle || []).push({}); \n<\/script>\n<\/div>\n<p>At select locations, fans can get autographs and take photos with HGTV and DIY Network stars, including Anthony Carrino and John Colaneri (America&#8217;s Most Desperate Kitchens) and Alison Victoria (Kitchen Crashers). Anthony and John will appear at Danbury Fair on Nov. 7; and Alison will appear at Tysons Corner Center on Nov. 20.<\/p>\n<p>&#8220;Santa HQ was a tremendous success for HGTV last year so we are expanding the event this year to make it even more magical for kids and their families,&#8221; said Shannon Driver, senior vice president, marketing and creative services. &#8220;Holiday celebrations go hand-in-hand with home, so this is the perfect time to engage with our fans in a meaningful way.&#8221;<\/p>\n<p>The unique attraction offers a powerful HGTV brand experience at each of the high-performing, market-dominant Macerich properties that host Santa HQ. &#8220;Our beautiful, amenity-rich retail properties are magnets for families during the holidays, providing an unrivaled marketing platform for brands to connect with ready-to-shop consumers in top markets,&#8221; said Ken Volk, chief marketing officer, Macerich. &#8220;<em>Santa HQ<\/em> is an excellent example of a well-executed strategic partnership that enables brands like HGTV to come to life at our malls to engage their target audiences.&#8221;<\/p>\n<p>While visiting Santa HQ, guests can customize their individual experience by using augmented reality to view Santa&#8217;s Workshop and Observatory in a magical way. Visitors can download the Elf-Ray Vision app or use a provided tablet to discover the enchanting world of Santa HQ in stunning 2D and 3D digital scenes. Shoppers can continue their adventure with a custom photo opportunity, a visit with Santa inside his modernized sleigh and an opportunity to enter for the chance to win $10,000 in HGTV&#8217;s Spreading Holiday Cheer Sweepstakes.<\/p><div id=\"morty-4049809655\" class=\"morty-content_2\" style=\"margin-left: auto;margin-right: auto;text-align: center;\"><script async src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-4937602850188786\" crossorigin=\"anonymous\"><\/script><ins class=\"adsbygoogle\" style=\"display:block; text-align:center;\" data-ad-client=\"ca-pub-4937602850188786\" \ndata-ad-slot=\"5227734695\" \ndata-ad-layout=\"in-article\"\ndata-ad-format=\"fluid\" data-full-width-responsive=\"true\"><\/ins>\n<script> \n(adsbygoogle = window.adsbygoogle || []).push({}); \n<\/script>\n<\/div>\n<p>Reservations to visit the experience can be made in advance at <a href=\"http:\/\/santa-hq.com\/reservations\" target=\"_blank\">santa-hq.com\/reservations<\/a>. HGTV knows the holidays are a special time for the network&#8217;s audience, so fans are encouraged to share their Santa HQ experience on Twitter, Facebook and Instagram using #loveHGTV for the chance to appear on <a href=\"http:\/\/HGTV.com\/santahq\" target=\"_blank\">HGTV.com\/santahq<\/a>.<\/p>\n<p>The <em>Santa HQ<\/em> experience will be featured at 10 Macerich properties as follows:<\/p>\n<p>Arizona: Chandler Fashion Center, Chandler, opens Nov. 7 Scottsdale Fashion Center, Scottsdale, opens Nov. 14<\/p>\n<p>Connecticut: Danbury Fair, Danbury, opens Nov. 6<\/p>\n<p>New Jersey: Deptford Mall, Deptford Township, opens Nov. 5<\/p>\n<p>Oregon: Washington Square, Portland, opens Nov. 7<\/p>\n<p>Washington D.C. area: Tysons Corner Center in Virginia opens Nov. 14<\/p>\n<p>California: Vintage Faire, Modesto, opens Nov. 5 Los Cerritos Center, Cerritos, opens Nov. 7 Lakewood Center, Lakewood, Calif., opens Nov. 7<\/p>\n<p>Colorado: Flatiron Crossing, Broomfield, opens Nov. 7 Santa HQ was conceived in collaboration with HGTV, Macerich and Pop2Life, a New York-based experiential marketing agency.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>HGTV&#8217;s interactive &#8220;Santa HQ&#8221; holiday activation will continue to revolutionize the traditional Santa Claus experience when it returns to 10 top Macerich malls, connecting the brand with millions of targeted consumers in key markets. 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