{"id":20124,"date":"2021-04-27T13:02:26","date_gmt":"2021-04-27T18:02:26","guid":{"rendered":"https:\/\/mortystv.com\/blog\/?p=20124"},"modified":"2021-04-27T13:02:26","modified_gmt":"2021-04-27T18:02:26","slug":"bbc-america-unveils-brand-refresh-featuring-a-bold-new-look-and-pov-were-not-british-were-brit-ish","status":"publish","type":"post","link":"https:\/\/mortystv.com\/blog\/2021\/04\/27\/bbc-america-unveils-brand-refresh-featuring-a-bold-new-look-and-pov-were-not-british-were-brit-ish\/","title":{"rendered":"BBC America Unveils Brand Refresh Featuring a Bold New Look and POV: We&#8217;re Not British, We&#8217;re &#8220;Brit-ish&#8221;"},"content":{"rendered":"<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-20125\" src=\"https:\/\/mortystv.com\/blog\/wp-content\/uploads\/2021\/04\/BBCAmericaNew2021logo.jpg\" alt=\"\" width=\"565\" height=\"355\" srcset=\"https:\/\/mortystv.com\/blog\/wp-content\/uploads\/2021\/04\/BBCAmericaNew2021logo.jpg 565w, https:\/\/mortystv.com\/blog\/wp-content\/uploads\/2021\/04\/BBCAmericaNew2021logo-300x188.jpg 300w\" sizes=\"(max-width: 565px) 100vw, 565px\" \/><\/p>\n<p>BBC AMERICA has refreshed its brand design and identify with a new on-air look and presence informed by a new POV and tagline &#8220;Brit-ish,&#8221; which celebrates its dual British and American heritage. The home of <strong><em>Doctor Who<\/em><\/strong>, <strong><em>Killing Eve<\/em><\/strong>, and <strong><em>Top Gear<\/em><\/strong>, as well as iconic American fare, has a new design package seen across its on-air presence, graphics, promotional spots, and more, including various on-air promos featured here.<\/p>\n<p>&#8220;We&#8217;re excited for BBC America to stand out in a bold new way through our new refreshed brand design,&#8221; said Kevin Vitale, SVP Creative and Campaign Marketing, AMC Networks. &#8220;Our acclaimed programming and entire slate will get the wonderfully brilliant, bold, and sharp-witted benefits of being Brit-ish that our audiences have come to know and love.&#8221;<\/p><div id=\"morty-413268401\" class=\"morty-content\"><script async src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-4937602850188786\" crossorigin=\"anonymous\"><\/script><ins class=\"adsbygoogle\" style=\"display:block; text-align:center;\" data-ad-client=\"ca-pub-4937602850188786\" \ndata-ad-slot=\"5227734695\" \ndata-ad-layout=\"in-article\"\ndata-ad-format=\"fluid\" data-full-width-responsive=\"true\"><\/ins>\n<script> \n(adsbygoogle = window.adsbygoogle || []).push({}); \n<\/script>\n<\/div>\n<p>&#8220;This new refreshed work around our BBC America brand recognizes a British sensibility given a distinctly American twist that allows our unique &#8216;Brit-ish-ness&#8217; to shine through,&#8221; said Blake Callaway, General Manager of BBC America.<\/p>\n<p>The refreshed branding comes in time for the return of BBC AMERICA&#8217;s <em>Top Gear<\/em>, the world&#8217;s biggest motoring show, which returns for its 30th season on Sunday, April 25 at 8PM ET\/7c. Other upcoming highlights for the network include a new Meerkat Manor: Rise of the Dynasty, once again narrated by BAFTA-winning actor, Bill Nighy, which premieres on Saturday, June 5, 2021 at 8\/7c.<\/p>\n<p>Saturdays continue to be the mainstay for the network&#8217;s &#8220;Wonderstruck&#8221; natural history premieres, including Attenborough&#8217;s Journey (Saturday, May 8 at 8\/7c), a retrospective on the legendary naturalist himself, as well as China: Nature&#8217;s Ancient Kingdom (Saturday, May 15 at 8\/7c), a deep dive into the world&#8217;s largest conservation project in China. This summer, BBC AMERICA will see the premiere of Eden, a natural history event series exploring untouched and undisturbed places. The fourth and final season of pop culture phenom and award-winning series Killing Eve will air in 2022.<\/p>\n<p>Partner agencies involved in the campaign&#8217;s development include strategy work by BigSmall and design by BigStar.<\/p><div id=\"morty-2786050295\" class=\"morty-content_2\" style=\"margin-left: auto;margin-right: auto;text-align: center;\"><script async src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-4937602850188786\" crossorigin=\"anonymous\"><\/script><ins class=\"adsbygoogle\" style=\"display:block; text-align:center;\" data-ad-client=\"ca-pub-4937602850188786\" \ndata-ad-slot=\"5227734695\" \ndata-ad-layout=\"in-article\"\ndata-ad-format=\"fluid\" data-full-width-responsive=\"true\"><\/ins>\n<script> \n(adsbygoogle = window.adsbygoogle || []).push({}); \n<\/script>\n<\/div>\n<h4>About BBC AMERICA<\/h4>\n<p>BBC AMERICA is a hub of innovative, culturally contagious programming including the Peabody Award-winning series Killing Eve starring Golden Globe(R) and SAG(R) Award-winner Sandra Oh and Emmy(R) Award-winner Jodie Comer. The network is the definitive television home and co-producer of the most iconic natural history series including <em>Planet Earth II, Blue Planet II, Dynasties, Seven Worlds, One Planet,<\/em> and upcoming<em> Meerkat Manor, Eden<\/em> (w\/t), <em>Frozen Planet II,<\/em> and <em>Planet Earth III<\/em>. BBCA transforms every Saturday into Wonderstruck, a weekly 24-hour destination for wildlife and wonder. A joint venture between AMC Networks and BBC Studios (the commercial arm of the BBC), BBCA&#8217;s influential shows such as <em>Doctor Who, Orphan Black<\/em>, and <em>Luther<\/em>, have attracted critical acclaim and earned Emmy(R) Awards, Golden Globes(R), Peabody Awards, Critics&#8217; Choice Awards, NAACP Image Awards, TCA Awards and more. New programming coming this fall and winter include <em>Top Gear, Animal Babies, The Graham Norton Show, CripTales, Doctor Who: The Faceless Ones<\/em> animated special, <em>Baby Chimps Rescue, Doctor Who: Revolution of the Daleks, The Watch<\/em>, and more. BBCA is available across all platforms, including on-air, online, on-demand, and mobile.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>BBC AMERICA has refreshed its brand design and identify with a new on-air look and presence informed by a new POV and tagline &#8220;Brit-ish,&#8221; which celebrates its dual British and American heritage. 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