{"id":111955,"date":"2026-06-28T18:29:39","date_gmt":"2026-06-28T22:29:39","guid":{"rendered":"https:\/\/mortystv.com\/blog\/2026\/06\/28\/peter-safran-still-confident-in-dcu-strategy-after-supergirl-didnt-meet-box-office-expectations\/"},"modified":"2026-06-28T18:29:39","modified_gmt":"2026-06-28T22:29:39","slug":"peter-safran-still-confident-in-dcu-strategy-after-supergirl-didnt-meet-box-office-expectations","status":"publish","type":"post","link":"https:\/\/mortystv.com\/blog\/2026\/06\/28\/peter-safran-still-confident-in-dcu-strategy-after-supergirl-didnt-meet-box-office-expectations\/","title":{"rendered":"Peter Safran Still \u201cConfident\u201d In DCU Strategy After \u2018Supergirl\u2019 Didn\u2019t Meet \u201cBox Office Expectations\u201d"},"content":{"rendered":"
Although Supergirl has failed to soar with its opening weekend, the DCU still has some tricks in store for moviegoers. Following the Craig Gillespie-helmed movie\u2019s premiere, DC Studios co-CEO Peter Safran admitted the title didn\u2019t live up to the Warner Bros. banner\u2019s \u201cbox office expectations\u201d against its reported $175M budget. \u201cWhile Supergirl didn\u2019t meet our [\u2026]<\/div>\n","protected":false},"excerpt":{"rendered":"
Although Supergirl has failed to soar with its opening weekend, the DCU still has some tricks in store for moviegoers. Following the Craig Gillespie-helmed movie\u2019s premiere, DC Studios co-CEO Peter Safran admitted the title didn\u2019t live up to the Warner Bros. banner\u2019s \u201cbox office expectations\u201d against its reported $175M budget. \u201cWhile Supergirl didn\u2019t meet our [\u2026]<\/div>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"footnotes":"","jetpack_publicize_message":"{title}\n\n{excerpt}\n\n{url}","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1],"tags":[],"class_list":["post-111955","post","type-post","status-publish","format-standard","hentry","category-tv_news"],"acf":[],"yoast_head":"\nPeter Safran Still \u201cConfident\u201d In DCU Strategy After \u2018Supergirl\u2019 Didn\u2019t Meet \u201cBox Office Expectations\u201d - Morty's TV<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mortystv.com\/blog\/2026\/06\/28\/peter-safran-still-confident-in-dcu-strategy-after-supergirl-didnt-meet-box-office-expectations\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Peter Safran Still \u201cConfident\u201d In DCU Strategy After \u2018Supergirl\u2019 Didn\u2019t Meet \u201cBox Office Expectations\u201d\" \/>\n<meta property=\"og:description\" content=\"Although Supergirl has failed to soar with its opening weekend, the DCU still has some tricks in store for moviegoers. Following the Craig Gillespie-helmed movie\u2019s premiere, DC Studios co-CEO Peter Safran admitted the title didn\u2019t live up to the Warner Bros. banner\u2019s \u201cbox office expectations\u201d against its reported $175M budget. \u201cWhile Supergirl didn\u2019t meet our [\u2026]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mortystv.com\/blog\/2026\/06\/28\/peter-safran-still-confident-in-dcu-strategy-after-supergirl-didnt-meet-box-office-expectations\/\" \/>\n<meta property=\"og:site_name\" content=\"Morty's TV\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/mortystv\" \/>\n<meta property=\"article:published_time\" content=\"2026-06-28T22:29:39+00:00\" \/>\n<meta name=\"author\" content=\"Fuskie\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@mortystv\" \/>\n<meta name=\"twitter:site\" content=\"@mortystv\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Fuskie\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/mortystv.com\\\/blog\\\/2026\\\/06\\\/28\\\/peter-safran-still-confident-in-dcu-strategy-after-supergirl-didnt-meet-box-office-expectations\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/mortystv.com\\\/blog\\\/2026\\\/06\\\/28\\\/peter-safran-still-confident-in-dcu-strategy-after-supergirl-didnt-meet-box-office-expectations\\\/\"},\"author\":{\"name\":\"Fuskie\",\"@id\":\"https:\\\/\\\/mortystv.com\\\/blog\\\/#\\\/schema\\\/person\\\/42c3ae430884c634d4b454fd3557c963\"},\"headline\":\"Peter Safran Still \u201cConfident\u201d In DCU Strategy After \u2018Supergirl\u2019 Didn\u2019t Meet \u201cBox Office Expectations\u201d\",\"datePublished\":\"2026-06-28T22:29:39+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/mortystv.com\\\/blog\\\/2026\\\/06\\\/28\\\/peter-safran-still-confident-in-dcu-strategy-after-supergirl-didnt-meet-box-office-expectations\\\/\"},\"wordCount\":74,\"publisher\":{\"@id\":\"https:\\\/\\\/mortystv.com\\\/blog\\\/#organization\"},\"articleSection\":[\"TV News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/mortystv.com\\\/blog\\\/2026\\\/06\\\/28\\\/peter-safran-still-confident-in-dcu-strategy-after-supergirl-didnt-meet-box-office-expectations\\\/\",\"url\":\"https:\\\/\\\/mortystv.com\\\/blog\\\/2026\\\/06\\\/28\\\/peter-safran-still-confident-in-dcu-strategy-after-supergirl-didnt-meet-box-office-expectations\\\/\",\"name\":\"Peter Safran Still \u201cConfident\u201d In DCU Strategy After \u2018Supergirl\u2019 Didn\u2019t Meet \u201cBox Office Expectations\u201d - 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The $170M DC Studios feature, the second production under the James Gunn and Peter Safran run Warner Bros\u2019 comic book division after last summer\u2019s Superman ($125M domestic opening), is expected to open in the upper\u2026","rel":"","context":"In "TV News"","block_context":{"text":"TV News","link":"https:\/\/mortystv.com\/blog\/category\/tv_news\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":111830,"url":"https:\/\/mortystv.com\/blog\/2026\/06\/26\/supergirl-takes-off-with-13m-first-day-at-global-box-office\/","url_meta":{"origin":111955,"position":1},"title":"\u2018Supergirl\u2019 Takes Off With $13M First Day At Global Box Office","author":"Fuskie","date":"June 26, 2026","format":false,"excerpt":"DC Studios\u2019 second production under the James Gunn and Peter Safran administration, Supergirl, made $13M in its first day at the global box office, a number not far from the first day of Universal\/Amblin\u2019s $115M Steven Spielberg movie, Disclosure Day which did $12M. Broken down, domestic previews were $7.8M, that\u2019s\u2026","rel":"","context":"In "TV News"","block_context":{"text":"TV News","link":"https:\/\/mortystv.com\/blog\/category\/tv_news\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":49478,"url":"https:\/\/mortystv.com\/blog\/2023\/01\/31\/dc-studios-announces-slate-of-10-new-film-and-television-projects\/","url_meta":{"origin":111955,"position":2},"title":"DC Studios Announces Slate of 10 New Film and Television Projects","author":"morty","date":"January 31, 2023","format":false,"excerpt":"DC Studios Co-Chairmen and CEOs James Gunn and Peter Safran today announced plans for their first 10 film and television projects under the new DC banner they lead across film, television, and animation. Gunn and Safran are designing and implementing a long-term interconnected story for the iconic franchise and characters,\u2026","rel":"","context":"In "TV News"","block_context":{"text":"TV News","link":"https:\/\/mortystv.com\/blog\/category\/tv_news\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/mortystv.com\/blog\/wp-content\/uploads\/2023\/01\/DC-Studios-Logo.webp?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/mortystv.com\/blog\/wp-content\/uploads\/2023\/01\/DC-Studios-Logo.webp?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/mortystv.com\/blog\/wp-content\/uploads\/2023\/01\/DC-Studios-Logo.webp?resize=525%2C300&ssl=1 1.5x"},"classes":[]},{"id":111904,"url":"https:\/\/mortystv.com\/blog\/2026\/06\/27\/toy-story-5-rules-weekend-as-supergirl-loses-superpowers-with-40m-opening-u-s-box-office-update\/","url_meta":{"origin":111955,"position":3},"title":"\u2018Toy Story 5\u2019 Rules Weekend As \u2018Supergirl\u2019 Loses Superpowers With $40M Opening \u2013 U.S. Box Office Update","author":"Fuskie","date":"June 27, 2026","format":false,"excerpt":"SATURDAY AM: Yes, Disney\/Pixar\u2019s Toy Story 5 is still ruling the box office with a second weekend around $70M+ depending on how big the turnout from families remains today. However, this weekend is about the upset of Warner Bros\/DC Studios\u2019 $170M-$186M net production Supergirl, which is filing $40M domestic, another\u2026","rel":"","context":"In "TV News"","block_context":{"text":"TV News","link":"https:\/\/mortystv.com\/blog\/category\/tv_news\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":111538,"url":"https:\/\/mortystv.com\/blog\/2026\/06\/22\/supergirl-100m-promo-partner-campaign-biggest-ever-for-warner-bros-dc-studios\/","url_meta":{"origin":111955,"position":4},"title":"\u2018Supergirl\u2019 $100M+ Promo Partner Campaign Biggest Ever For Warner Bros\u2019 DC Studios","author":"Fuskie","date":"June 22, 2026","format":false,"excerpt":"When Supergirl takes to the screen this Friday, she\u2019ll be the biggest Warner Bros\/DC Studios movie ever when it comes to promotional partnerships with 80+ sponsors who are delivering $100 million-plus in media value. That\u2019s not even counting consumer products. 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