{"id":110977,"date":"2026-06-15T16:34:35","date_gmt":"2026-06-15T20:34:35","guid":{"rendered":"https:\/\/mortystv.com\/blog\/2026\/06\/15\/how-foxs-22-billion-deal-for-roku-raises-the-floor-for-its-content-advertising-revenue-creator-division\/"},"modified":"2026-06-15T16:34:35","modified_gmt":"2026-06-15T20:34:35","slug":"how-foxs-22-billion-deal-for-roku-raises-the-floor-for-its-content-advertising-revenue-creator-division","status":"publish","type":"post","link":"https:\/\/mortystv.com\/blog\/2026\/06\/15\/how-foxs-22-billion-deal-for-roku-raises-the-floor-for-its-content-advertising-revenue-creator-division\/","title":{"rendered":"<div>How Fox\u2019s $22 Billion Deal For Roku Raises The Floor For Its Content, Advertising Revenue &amp; Creator Division<\/div>"},"content":{"rendered":"<div>When a Roku customer turns on their TV today, hours after Fox acquired the company for $22B, they\u2019ll see some familiar sights: a large box promoting Rachel Bilson-led drama Hart of Dixie, which now streams on Pluto TV, and tiles promoting new seasons of Euphoria and Love Island USA. In future, one might see more [\u2026]<\/div>\n","protected":false},"excerpt":{"rendered":"<div>When a Roku customer turns on their TV today, hours after Fox acquired the company for $22B, they\u2019ll see some familiar sights: a large box promoting Rachel Bilson-led drama Hart of Dixie, which now streams on Pluto TV, and tiles promoting new seasons of Euphoria and Love Island USA. In future, one might see more [\u2026]<\/div>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"footnotes":"","jetpack_publicize_message":"{title}\n\n{excerpt}\n\n{url}","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1],"tags":[],"class_list":["post-110977","post","type-post","status-publish","format-standard","hentry","category-tv_news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How Fox\u2019s $22 Billion Deal For Roku Raises The Floor For Its Content, Advertising Revenue &amp; Creator Division - Morty&#039;s TV<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mortystv.com\/blog\/2026\/06\/15\/how-foxs-22-billion-deal-for-roku-raises-the-floor-for-its-content-advertising-revenue-creator-division\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Fox\u2019s $22 Billion Deal For Roku Raises The Floor For Its Content, Advertising Revenue &amp; Creator Division\" \/>\n<meta property=\"og:description\" content=\"When a Roku customer turns on their TV today, hours after Fox acquired the company for $22B, they\u2019ll see some familiar sights: a large box promoting Rachel Bilson-led drama Hart of Dixie, which now streams on Pluto TV, and tiles promoting new seasons of Euphoria and Love Island USA. 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The definitive agreement will see Fox acquire Roku for $160 a share through a combination of cash and Fox Class A stock. This gives Roku an enterprises valuation of $22B. Upon closing\u2026","rel":"","context":"In &quot;TV News&quot;","block_context":{"text":"TV News","link":"https:\/\/mortystv.com\/blog\/category\/tv_news\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":110947,"url":"https:\/\/mortystv.com\/blog\/2026\/06\/15\/both-sides-of-foxs-22b-roku-acquisition-call-it-a-streaming-win-win-but-wall-street-has-questions\/","url_meta":{"origin":110977,"position":1},"title":"Both Sides Of Fox\u2019s $22B Roku Acquisition Call It A Streaming Win-Win, But Wall Street Has Questions","author":"Fuskie","date":"June 15, 2026","format":false,"excerpt":"Top executives from Fox Corp. and Roku say Fox\u2019s $22 billion acquisition of the streaming giant is a win-win transaction, but Wall Street appears to have reservations. 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Stream for FREE on The Roku Channel: https:\/\/therokuchannel.roku.com\/ Streaming on The Roku Channel on October 1 Meet Celebrity Bakers stand-up comedian Patton\u2026","rel":"","context":"In &quot;TV News&quot;","block_context":{"text":"TV News","link":"https:\/\/mortystv.com\/blog\/category\/tv_news\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/mortystv.com\/blog\/wp-content\/uploads\/2025\/09\/Great-American-Baking-Show-Celebrity-Halloween.webp?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/mortystv.com\/blog\/wp-content\/uploads\/2025\/09\/Great-American-Baking-Show-Celebrity-Halloween.webp?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/mortystv.com\/blog\/wp-content\/uploads\/2025\/09\/Great-American-Baking-Show-Celebrity-Halloween.webp?resize=525%2C300&ssl=1 1.5x"},"classes":[]},{"id":101157,"url":"https:\/\/mortystv.com\/blog\/2025\/06\/01\/peacock-reveals-the-sizzling-hot-cast-of-love-island-usa-season-7-video\/","url_meta":{"origin":110977,"position":3},"title":"Peacock Reveals the Sizzling Hot Cast of &#8220;Love Island USA&#8221; Season 7 [VIDEO]","author":"morty","date":"June 1, 2025","format":false,"excerpt":"\ud83c\udf34 Peacock has revealed the hot new cast of Islanders for Season 7 of the hit cultural phenomenon LOVE ISLAND USA. 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