Paramount+ Returns to San Diego with “The Lodge” Fan Experience and Other New Exclusive Brand Activations During Comic-Con International

Paramount+’s The Lodge will return to the Historic Gaslamp District with an epic lineup of immersive, themed experiences featuring popular shows and movies like DEXTER®: RESURRECTION, STAR TREK: STRANGE NEW WORLDS, LANDMAN, MISSION: IMPOSSIBLE, and more.

Paramount+ also invites Comic-Con attendees to visit the Paramount+ Mountain Experience on the convention floor and outdoor ‘Nerd Out Paramount’ fan activation.

Paramount’s fandoms can take in new, interactive events and returning favorites, including The Lodge, the can’t-miss fan destination that transports guests into the worlds of beloved Paramount+ titles. New this year is the “Paramount+ Mountain Experience” convention floor booth featuring a towering mountain crane challenge and an outdoor “Nerd Out” fan booth. The celebrations kick off on Wednesday, July 23 through Sunday, July 27.

Additional details on Paramount+’s 2025 activations during San Diego Comic-Con are below:

PARAMOUNT+’S THE LODGE

Paramount+ is bringing The Lodge back to the Gaslamp District for its third consecutive year – this time with its biggest, boldest, and most immersive fan experience yet. From Wednesday, July 23, through Sunday, July 27, fans can step inside the interactive takeover at Happy Does (340 Fifth Ave, San Diego, CA 92101), no SDCC® badge required.

As the fourth stop on its national 2025 tour, The Lodge will feature expansive activations inspired by more hit titles and iconic franchises than ever before. From themed drinks and dynamic set recreations to exclusive giveaways and share-worthy photo ops, the Lodge promises unforgettable experiences for fans of all ages. This year’s activations include:

The DEXTER: RESURRECTION vault: The Vault has reopened… and it remembers everything. Hidden behind the sleek facade of a wine cellar lies a mysterious Vault, an unsettling shrine to the darkest corners of human nature. Inside, guests will discover a chilling collection of relics, case files, and twisted keepsakes from some of history’s most notorious killers, all curated with cold precision in true Dexter fashion.

Experience STAR TREK: STRANGE NEW WORLDS and STARFLEET ACADEMY: To celebrate the spirit of STAR TREK: STRANGE NEW WORLDS season three, fans are invited to step inside an oversized Starfleet holodeck, a fully immersive sci-fi playground featuring a series of interactive vignettes, each inspired by specific episodes from the upcoming season. Guests can sip cosmic cocktails in the romantic ‘Intergalactic Love Lounge,’ or dive into a campus-inspired environment of the STAR TREK: STARFLEET ACADEMY space that features exclusive themed swag. Designed for free exploration, social sharing, and full-throttle fandom, this holodeck journey lets guests experience the series like never before.

The LANDMAN Patch Café: Step into an authentic slice of Midland, Texas, and kick back in a faithful recreation of the series’ favorite watering hole. Guests can order up signature drinks at the bar in a M*Tex souvenir mug.

Go off the grid with NCIS: TONY & ZIVA. Enter a world of espionage, romance, and high-stakes tension in this Parisian café with a twist. Inspired by Tony and Ziva’s journey, this space features a cozy exterior that hints at the quiet life they crave, while the inside transports guests to a different world. Step inside a stripped-down safehouse, complete with Easter eggs such as surveillance equipment, photos, and passports.

Paramount Pictures invites fans to celebrate the legacy of the MISSION: IMPOSSIBLE franchise with an immersive experience that drops guests straight into the high-stakes world of Ethan Hunt. Die-hard fans and first-time agents alike will experience a one-of-a-kind photo opportunity in a recreation of the iconic scene from MISSION: IMPOSSIBLE (1996) where Ethan is lowered into a high-security vault. Guests can strike the legendary suspended pose for a personalized image to take home of their unforgettable IMF mission.

Score a Touchdown at the CBS Sports Clubhouse, a stadium-inspired space repping all things THE NFL ON CBS. Fans can take a seat in the arena-style bleachers or check out a vibrant arc of all 32 jerseys, celebrating every team in the league. Down on the turf, guests can test their arm in a target practice challenge. The UEFA Champions League-themed sports bar is also the perfect spot to kick back and relax.

Select fans can also participate in an interactive social experience while they wait in line for The Lodge at the Paramount+ Fan Frontier Outpost. Guests will have a chance to “claim” their very own spot on the legendary Paramount Mountain* inspired by Paramount+ IP such as SPONGEBOB SQUAREPANTS, STAR TREK, YELLOWJACKETS, SURVIVOR and more in a fun and unique way. Upon exiting The Lodge, participants can pick up their personalized printed “deed” at the outpost and a digital copy will be sent via SMS. Operating hours: Thursday, July 24 – Saturday, July July 26 for three sessions between 11AM – 2PM.

For the first time ever, Pluto TV, the global leader in FAST and the complimentary free streaming service to Paramount+, will also be featured in The Lodge. This summer, Pluto TV is exploding with hundreds of fan-favorite blockbusters and cult-classics films – all for free. To celebrate the service’s “Summer of Cinema” campaign, the Pluto TV activation will be bursting with free popcorn, slushies, and a one-of-a-kind photo op.

Location: Happy Does Bar, 340 Fifth Ave, San Diego, CA 92101 Operating Hours & Admission: Wednesday, July 23 from 6-10 PM; Thursday, July 24 – Sunday, July 27 from 9 AM – 7 PM PM daily. Admission is free, but on a reservation system. Sessions can be booked via this link. There will be a stand-by line daily if no reservations are available. Note: The Lodge is not an official Comic-Con activation, therefore no SDCC badge is required for entry.

*For entertainment purposes only. This is not a real deed and does not entitle the recipient to any property rights. All rights to the content depicted are the property of Paramount Global. This is a fictional “Paramount Mountain.”

PARAMOUNT+ MOUNTAIN EXPERIENCE BOOTH

On the Convention floor, fans can step into the icy mountain-themed setting of the “Paramount+ Mountain Experience” Booth, featuring an epic Mountain Crane Challenge where attendees can put their skills to the test at the larger-than-life custom dual claw machine game. The machine will be filled with exclusive prizes from fan-favorite Paramount+ shows – and an all-new exclusive Paramount+ merch drop, “Peak the Plushie.” There will also be plenty of snappable moments on Paramount Mountain, including a custom video capture experience perfect for sharing. A SDCC badge is required for entry. Booth # 3529.

‘NERD OUT PARAMOUNT’ ACTIVATION

Come Nerd Out with us! In celebration of the new @nerdoutparamount social channels, Paramount+ is bringing all the fandom fun outside the Omni Hotel during Comic-Con, giving visitors a chance to explore and connect with the iconic franchises, characters, and worlds across Paramount. The tented Nerd Out booth activation will feature games, laidback DIY activities, fan contests, exclusive prizes, giveaways, and more.

Location: The Lawn outside the Omni San Diego Hotel at the Ballpark, 675 L St, San Diego, CA 92101. Operating Hours & Admission: Thursday, July 24 – Sunday, July 27 from 10 AM – 6 PM daily. No reservation required. Fans can walk up to the event. Note: This booth is not an official Comic-Con activation; therefore, no SDCC badge is required for entry.