Official Netflix Trailer for “Power Moves with Shaquille O’Neal” [VIDEO]

Reebok was Shaquille O’Neal first sponsor, and now we will follow him as he takes on the role of President of Reebok Basketball to try and revive this struggling brand and restore it to its former glory. Along with Allen Iverson as VP, we will follow Shaq and team hustling to pull it off at the Reebok HQ in Boston.

“Power Moves isn’t just about sneakers or titles. It’s about showing the work behind building something meaningful,” said Shaquille O’Neal. “This series shows the strategy, setbacks, and wins of what it really takes to lead a brand you love. Reebok gave me my start, and now I get to help write its next chapter.”

“There’s a powerful shift happening at Reebok right now, and Power Moves lets the world experience it with us,” said Todd Krinsky, CEO of Reebok. “This isn’t just a comeback, it’s a cultural movement, fueled by purpose, passion, and the kind of leadership that inspires real change. Jersey Legends saw that spark and knew this was the moment to capture. What Shaq, Allen, and our team are building is electric, and this series brings viewers inside the heart of it, as it happens.”

Release Date: June 4, 2025

Episodes: 6 x 30 min

Format: A Netflix Series

Executive Producers: Shaquille O’Neal, Colin Smeeton, Mike Parris, Eli Holzman, Aaron Saidman, Jamie Renberg

Showrunner: Ian Gelfand

Production Companies: The Intellectual Property Corporation (a part of Sony Pictures Television), Jersey Legends Productions (a division of Authentic Studios)

“Power Moves” follows Shaquille O’Neal as he takes on the role of President of Reebok Basketball, returning to the brand that gave him his first shot. Teaming up with Vice President Allen Iverson, Shaq is on a mission to revive the iconic brand and lead a bold comeback from Reebok’s Boston headquarters.