Grammy Award Winner Gretchen Wilson Announced as “Tour Manager” for CBS’ New Music Competition Series “The Road”

GRAMMY® Award winner and accomplished country music artist Gretchen Wilson joins THE ROAD in the special role of “tour manager.”

As “tour manager,” Wilson will provide support and guidance to the emerging musicians while they make their way across America, ensuring the tour’s success while sharing her own expertise and experiences on the road as a touring artist.

Wilson also takes to the stage to deliver a performance of her own as part of the show.

“Stepping into the role of ‘tour manager’ for THE ROAD has allowed me to take everything I’ve learned over all of my years of touring and pour it right back into these emerging musicians. Helping them sharpen their talents to capture the attention of these crowds across America, and guiding them through the real and raw grind of life on the road, has been a highlight of my career,” says Wilson. “Working with Keith Urban, Blake Shelton, Taylor Sheridan, and the rest of the team and our incredible crew was absolutely amazing. It was an honor to be a part of this team, and I can’t wait for the world to watch!”

THE ROAD is set to premiere in fall 2025 on CBS and streaming on Paramount+.

About the CBS Original THE ROAD:

CBS Original THE ROAD highlights Urban, who also serves as the headlining superstar for the series, and Shelton’s journey to discover the next big musician, with emerging talents (to be announced) opening for Urban at music venues across America.

The series offers viewers a backstage pass into the gritty and unforgiving life of a touring musician.

With exclusive access to the behind-the-scenes workings of the music industry, viewers will see what happens when some of the best up-and-coming performers pile into a tour bus and tackle a grueling schedule in pursuit of their dreams.

The series is produced by Lucky Horseshoe Productions with Blake Shelton and Lee Metzger serving as executive producers, 101 Studios with David Glasser serving as executive producer, Bosque Ranch Productions with Taylor Sheridan serving as executive producer, and MTV Entertainment Studios. Keith Urban also serves as executive producer for the series.

About Gretchen Wilson:

Acclaimed country musician Gretchen Wilson has won awards across the board, including ACMs, CMAs, AMAs and Billboard Music Awards. She is also a GRAMMY winner and nine-time nominee. Her first single, “Redneck Woman,” spent six weeks at #1 and her debut album, Here for the Party, sold more than 5 million copies. Wilson’s first book, the autobiographical Redneck Woman: Stories from My Life, landed her on the prestigious New York Times bestseller list. Since her debut, she has been featured on 60 MINUTES, “Dateline NBC,” “20/20 Primetime,” “CNN’s People in the News” and has appeared on virtually every morning, noon and late-night television show on the air.