FOX Sports Films announces today a new documentary CULTURE OF WINNING: POLYNESIAN FOOTBALL PRIDE, an inspiring film spotlighting the dominance of Polynesian athletes in the sport of football. Executive produced by and featuring Miami Dolphins quarterback and pro-bowler Tua Tagovailoa, the film takes a deep dive into the pillars of Polynesian culture – faith, family, hard work, and mentorship – and explores why these cornerstones drive unrivaled success on the field and create positive impact in their communities.
Premiering Easter Sunday, April 20 (2:00 PM ET) on FOX, CULTURE OF WINNING: POLYNESIAN FOOTBALL PRIDE is presented and sponsored by Gillette and co-produced by GOAT Farm Media, P&G Studios, a division of Procter & Gamble, Dentsu Entertainment, and SMAC Entertainment.
“FOX Sports is honored to partner with Tua Tagovailoa to celebrate the incredible Polynesian athletes who have made an indelible mark on the sport of football,” said Barry Nugent, Vice President, Development and Original Programming, FOX Sports. “The film is a powerful celebration of faith, pride, perseverance, and heart and furthers our commitment to telling impactful stories that resonate beyond the game.”
With a notable number of Polynesian players reaching the NFL, they have been All-Pros, All-Rookies, Super Bowl Champions, Pro Bowlers, and Hall-of-Famers. Beginning with Hawaii State Champions, moving to elite college football powerhouses, and into Super Bowl-winning NFL teams, CULTURE OF WINNING: POLYNESIAN FOOTBALL PRIDE features standout players sharing their personal stories firsthand, direct, and unfiltered. Joining Tagovailoa are Detroit Lions All-Pro offensive tackle Penei Sewell, Los Angeles Rams star wide receiver Puka Nacua, former University of Arizona offensive lineman and top 2025 NFL draft prospect Jonah Savaiinaea, and nationally recognized football prospect Chris Henry Jr.
“I’m proud to share insight on what makes our Polynesian culture so special,” said Tagovailoa. “We have a rich heritage of success in football. I’m grateful for the legends who paved the way, inspiring us current NFL players to believe our dreams were possible, and humbled to help mentor and inspire the next wave of Polynesian stars in the sport. I hope football fans will find it inspirational.”
Through a blend of archival footage, candid locker room conversations, and emotional family moments, the film reveals first-person intimate stories of how heritage fuels performance and passion, and tenacity defines each athlete. Viewers will gain insight into Tagovailoa’s rise from youth football in Hawaii to star NFL quarterback, Sewell’s family sacrifices after immigrating to the U.S. to pursue his football dream, and Nacua’s record-setting rookie season and deep connection to faith and family.
“The significant contributions of Polynesian athletes to football, along with the rich cultural values that drive their success, were a perfect fit with Gillette,” said Kimberly Doebereiner, Head of P&G Studios. “Gillette believes in the importance of mentorship, a deeply held value in Polynesian culture on and off the field. At P&G Studios, we always look for compelling stories that connect our brands to people and culture in meaningful ways.”
In addition to serving as presenting sponsor of the film, Gillette provided a grant to the athletic program at Oahu-based high school, Kahuku, ensuring an exceptional generation of young athletes has the equipment, facilities, and coaching tools they need to succeed.
Cathy Boxall, Global Head of Entertainment, dentsu said, “Dentsu entertainment is all about connecting culture to commerce for brands, and when you fuse that with the community-binding power of sport, you can create something truly special. While sport is universal and brings people together across continents and languages, some places exhibit such a dominance and obsession with a certain sport that it creates a fascinating connectivity that just has to be retold. With this documentary, we zero in on the Polynesian culture, but we hope to expand on the series and explore other similar phenomena around the globe.”
CULTURE OF WINNING: POLYNESIAN FOOTBALL PRIDE is co-produced by GOAT Farm Media, P&G Studios, dentsu entertainment, and SMAC Entertainment. Executive producing the film, in addition to Tagovailoa, are Scotty McKnight and Caleb Grow with GOAT Farm Media, Kimberly Doebereiner, Anna Saalfeld, and Peter Ries for P&G Studios and Gillette, and Michael Strahan, Constance Schwartz-Morini, and FredAnthony Smith from SMAC Entertainment and Dan Discenza, Susan Jerrell, and John Pollak from dentsu entertainment. Ariana Rotstein, Carl Hansen, Michael Vayder, and Rita O’Dea from FOX Sports serve as producers. McKnight also serves as the film’s director with multi Emmy award-winning director of photography, Logan Cascia.
FOX Sports Films is dedicated to presenting captivating global sports documentaries through an unconventional and entertaining lens. Working with FOX Sports’ league and conference partners, the brand produces original programming, connecting live sports events to sports culture.
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