FOX’s All-New Drama Series “Rescue: HI-Surf” Celebrates the Real-Life, Inspirational Heroes of Summer with New “Lifeguards First” Campaign

FOX Entertainment, in connection with the debut of its new drama series Rescue: HI-Surf, is partnering with the United States Lifesaving Association (USLA) to support the “LIFEGUARDS FIRST” campaign. This important letter-writing initiative aims to grant open-water lifeguards the benefits and recognition of Emergency First Responders. Despite being the first line of defense in life-threatening ocean rescues, most open-water lifeguards in the U.S. are not considered First Responders and are not entitled to the benefits available to police officers, firefighters, and EMTs.

Inspired by the heroic lifeguard characters in the upcoming action-drama series Rescue: HI-Surf, premiering on FOX on Sunday, September 22, the network and USLA are supporting a campaign aimed at recognizing open-water lifeguards for what they clearly are: First Responders. The “LIFEGUARDS FIRST” campaign webpage allows citizens to submit a pre-populated letter to their representative urging them to support and co-sign House Concurrent Resolution 41, which officially recognizes open-water lifeguards as First Responders.

New pulse-pounding Hawaiian lifeguard drama Rescue: HI-Surf — from prolific, award-winning executive producer/director John Wells (Shameless, The West Wing, ER) and executive producer/writer Matt Kester (Animal Kingdom, Outsiders) — will make its series debut with a special premiere on Sunday, September 22, immediately after the FOX NFL doubleheader (8:00-9:00PM ET/5:00-6:00PM PT, live to all time zones), followed by its time-period premiere on Monday, September 23 (9:00-10:00PM ET/PT).

“Our new action-drama Rescue: HI-Surf captures the incredible skill and bravery of open-water lifeguards, and every episode is inspired by the heroic, real-life first responders who save lives every day under seemingly impossible conditions,” said Michael Thorn, President of FOX Television Network. “But through our work on this series, we were troubled to learn that despite their essential, courageous work, they are not considered Emergency First Responders in most places and don’t receive the recognition and benefits they deserve. With today’s announcement of ‘LIFEGUARDS FIRST,’ we are supporting the USLA to turn the tide on this important issue.”

“The USLA is excited to collaborate with FOX in rallying Congressional Co-Sponsors for House Concurrent Resolution 41, which will recognize open water lifeguards as official emergency response providers,” stated Peter Davis, President of the USLA. “This vital measure will ensure that lifeguards across the nation are acknowledged as first responders, granting them the respect and benefits commensurate with their critical role in public safety.”

Yesterday, Monday, August 5th, FOX and USLA brought the campaign to Manasquan, NJ during the Manasquan Lifeguard Tournament, and will bring the initiative to beach pop-ups in New Jersey on Saturday, August 24th and Los Angeles on Saturday, August 31st. The beach pop-up events will include shaved ice trucks, immersive photo opps, appearances from the Rescue: HI-Surf cast and other VIPs, and opportunities to spread awareness and further support the movement by visiting the branded microsite to put locals’ voices behind this cause and contacting their local representative about getting open-water lifeguards classified as First Responders.

Rescue: HI-Surf follows the personal and professional lives of the heavy-water lifeguards who patrol and protect the North Shore of O’ahu – the most famous and dangerous stretch of coastline in the world. Each episode will feature these dedicated, heroic, and adrenaline-seeking first responders saving lives in the difficult and often life-threatening conditions of Hawaii’s Seven Mile Miracle. The series stars Robbie Magasiva (Wentworth, Bad Behaviour), Arielle Kebbel (The Vampire Diaries, John Tucker Must Die), Adam Demos (Sex / Life, UnReal), Kekoa Kekumano (The White Lotus, Aquaman), Alex Aiono (Pretty Little Liars: Original Sin, Doogie Kamealoha M.D) and Zoe Cipres (Roswell, New Mexico). In addition, Sea Shimooka (3 Body Problem, Arrow), Shawn Hatosy (Animal Kingdom), and Ian Anthony Dale (The Resident) will appear in recurring roles. Rescue: HI-Surf is co-produced by Warner Bros. Television and FOX Entertainment Studios. Matt Kester created the series. Kester, John Wells, and Daniele Nathanson are executive producers and co-showrunners. Erin Jontow (John Wells Productions) is also an executive producer. Wells directed the series’ first two episodes, and Kester and Nathanson are writers on the series with Kester writing the series premiere.

	Rescue: HI-Surf
	Network: FOXGenre: Action & AdventureSeasons: 1Episodes: 19
	Overview Follow the dedicated, heroic, and adrenaline-seeking lifeguards of the North Shore of O'ahu as they save people's lives in the difficult and often life-threatening conditions of Hawaii's Seven Mile Miracle.