Netflix Follows Dallas Cowboys Cheerleaders in Latest Series [VIDEO]

Netflix today announced its latest series, AMERICA’S SWEETHEARTS: Dallas Cowboys Cheerleaders, which will premiere this summer.

This series follows the 2023-24 Dallas Cowboys Cheerleaders squad from start to finish – kicking off at auditions and training camp and continuing all the way through the NFL season. From Emmy Award-winning director Greg Whiteley and the team behind Cheer and Last Chance U, the seven-episode series will give viewers unfiltered access into this iconic team and franchise. Led by longtime director Kelli Finglass, the Dallas Cowboys Cheerleaders open their doors to document the personal stories behind the uniforms – revealing the drive, hustle, and drama among the cheerleaders and coaches. For many, it’s a dream to make the team – but that’s only just the beginning.

Production Company: One Potato Productions and Boardwalk Pictures in association with Campfire Studios

Format: 7 x 45 minute episodes

Executive Producers: Greg Whiteley and Adam Leibowitz of One Potato Productions; Andrew Fried and Dane Lillegard of Boardwalk Pictures; Ross M. Dinerstein and Rebecca Evans of Campfire Studios

Director: Greg Whiteley

“The kind of access and creative freedom we need to make the kind of work we want to make is not easy to come by – especially when dealing with a brand as large as the Dallas Cowboys,” said Greg Whiteley, director and executive producer. “To their infinite credit, the Cowboys offered unfettered access for the year we filmed the DCC and left us alone. The result is an authentic portrait of one of the most storied and beloved institutions we have in American pop culture.”

“We’re thrilled to see the results of a season spent with Greg Whiteley and a remarkable crew following every step of the way. The storytelling through this open access will captivate viewers episode after episode and Netflix’s global stage is the perfect platform to showcase it,” said Charlotte Jones, Dallas Cowboys Executive Vice President/Chief Brand Officer and Dallas Cowboys Cheerleaders President. “We went into this understanding that the opportunity to transparently share the journey of our season, and the emotions, challenges and joy experienced along the way, is exactly what our fans and viewers would want. It’s also part of the reason that, for decades, the Dallas Cowboys Cheerleaders have earned their place as being ‘often imitated, but never equaled’.”

About Dallas Cowboys

The Dallas Cowboys Cheerleaders, also known as “America’s Sweethearts,” have been often imitated throughout sports, but never equaled in terms of beauty, style, athleticism, and worldwide popularity since their inception in 1961. As pioneers of their own powerful and dynamic style of dance in their iconic blue and white star-spangled uniform, they’ve become an iconic symbol in America and a global brand, as evidenced by inclusion in the Smithsonian’s National Museum of American History. The team has also been featured in two made-for-television movies and has a widespread presence in branded merchandise including a collector’s edition Barbie, posters, and calendars.

The Dallas Cowboys Cheerleaders perform for more than 90,000 fans at all Cowboys home games in AT&T Stadium. They also perform around the world on USO Tours for American military personnel and their families, having now completed 85 tours spanning 44 years. They’ve received the USO’s Spirit of Hope Award, the Veterans of Foreign Wars Hall of Fame Award, and The American Legion’s Distinguished Service Medal. The team also makes countless community service appearances in support of worthy causes extending their impact well beyond entertainment.