Reelz Announces Public Service Initiative with the National Center for Missing & Exploited Children (NCMEC)

REELZ today announced a cosponsor agreement with the National Center for Missing & Exploited Children (NCMEC) designed to amplify NCMEC initiatives in support of the organization’s primary purpose of keeping children safe. The partnership with REELZ on the linear network and streaming, will include exclusive to REELZ, public service announcements (PSAs) that will air in all day parts in 2024 and 2025 and will be further promoted on social media channels of the two organizations.

“Public service has always been important to REELZ. It’s been important throughout the 100-year history of the Hubbard Broadcasting family going back to our broadcast roots. Having a chance to work with the National Center for Missing & Exploited Children, On Patrol: Live on our air with our OP Nation on social media is a tremendous opportunity and we look forward to bringing more partners in to help us reach more kids and more families and save more lives,” said REELZ CEO Stan E. Hubbard. “When I’m watching live like everyone else and I hear that a missing kid has been found there’s nothing that makes us more proud. It’s the most important thing we do here at REELZ.”

“At the National Center for Missing & Exploited Children, our work never stops, and having a partnership with REELZ helps us get into more homes across the country, reaching more families than ever before,” said Angeline Hartmann, Director of Communications at the National Center for Missing & Exploited Children. “We’re grateful for our ongoing collaboration with On Patrol: Live and now, as we expand our partnership with the REELZ network, we look forward to making an even greater impact in our fight to protect children.”

The National Center has been at the forefront of child safety for the past 40 years and their vital work has assisted in the recovery of thousands of missing children. The public service announcements will focus on the organization’s central mission fighting to protect children, creating vital resources for them and the people who keep them safe. NCMEC believes every child deserves a safe childhood.

Since 1984, the National Center for Missing & Exploited Children®, a private non-profit organization, had led the fight to protect children by creating vital services for them and the people who keep them safe. NCMEC believes that every child deserves a safe childhood and as part of its work as the clearinghouse and resource center on issues relating to missing and exploited children, NCMEC operates a hotline, 1-800-THE-LOST® (1-800-843-5678), and has assisted in the recovery of more than 400,000 missing children. NCMEC also operates the CyberTipline®, a mechanism for reporting suspected child sexual exploitation, which has received more than 150 million reports. To learn more about NCMEC, visit www.missingkids.org.

On Patrol: Live follows live news-gathering protocols as its cameras document for viewers in real time the everyday work of police officers on patrol. Host and Executive Producer Dan Abrams, alongside Deputy Sheriff Curtis Wilson, provide minute-by-minute live analysis and context, offering unique insight into the experiences of the men and women of law enforcement appearing on the show. On Patrol: Live airs live Friday and Saturday nights from 9PM to 12AM ET on REELZ, and streams on Peacock. The live show content is complemented by segments dedicated to tracking down America’s most wanted criminals, as well as finding missing people through the help of weekly “Missing” segments that air in conjunction with the National Center for Missing & Exploited Children (NCMEC) and the Black and Missing Foundation (BAMFI). During these segments, the show calls on the viewing public and OPL’s broad social media footprint, known as #OPNation, to reach out to NCMEC’s and BAMFI’s special hotlines, should they have any information related to the missing persons. Segments are also shared via the show’s platforms on Twitter (@OfficialOPLive), Instagram (@officialoplive) and Facebook (https://www.facebook.com/ReelzOfficialOPLive/). Before every new episode of On Patrol: Live is a new episode of On Patrol: First Shift, airing every Friday and Saturday night @ 8PM ET/ 5PM PT and providing updates of past stories covered by the show and presenting a look forward to the coming live episode.