HGTV Expands on Its Successful Real Estate Programming Genre, Greenlighting New Property Event Series “Zillow Gone Wild”

HGTV expands its hugely popular real estate programming genre, greenlighting its newest property event series, Zillow Gone Wild, for eight half-hour episodes and a one-hour season finale. Inspired by the popular Instagram account of the same name, which touts 1.8 million followers, the series will take fans beyond endlessly looking through standard home listings and into the action touring one-of-a-kind homes on the market. Each episode of Zillow Gone Wild will showcase three weird, wonderful, and wildly quirky homes and share the backstories of their buyers, sellers, and unique histories. The series is slated to premiere in early 2024.

“Millions of people are obsessed with scrolling through outrageous and over-the-top properties on social media while dreaming about where they would like to live,” said Loren Ruch, Head of Content, HGTV. “Zillow Gone Wild will take the fascination a step further by giving fans a cheeky glimpse inside the most unusual homes on the market, offering those unexpected ‘wow’ moments that will keep viewers coming back for more.”

Zillow Gone Wild will introduce the characters who have embraced non-traditional homes with their wacky décor and imaginative architecture and feature the fun and inventive ways to market a unique property. Ultimately, the series will tell whether each home has sold, for how much, and to whom, leading to the finale episode where the most over-the-top property will be revealed.

Zillow Gone Wild is produced by Asylum Entertainment Group.