The drama “The Irrational” is inspired by the best-selling book “Predictably Irrational” by Dan Ariely, Alec Baker, a world-renowned professor of behavioral science, lends his expertise to an array of high-stakes cases involving governments, law enforcement, and corporations with his unique and unexpected approach to understanding human behavior.
Cast: Jesse L. Martin, Maahra Hill, Travina Springer, Molly Kunz, and Arash DeMaxi
Platform: NBC
Genre: Drama
Studio: Universal Television, a division of Universal Studio Group
W/EP: Arika Lisanne Mittman
NW/EP: Mark Goffman
NW/EP: Samuel Baum
D/EP: David Frankel
Producer: Jesse L. Martin
Inspired by the best-selling book “Predictably Irrational” by Dan Ariely, who serves as a consultant.
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