Born out of the playgrounds of New York City, the “And 1 Mixtape Tour” took streetball to the masses, challenging convention and picking up a team of basketball misfits along the way.
“The Rise and Fall of AND1” traces the journey of how three young friends with a dream of bringing greater acclaim to the game they loved, connected with the underground artform of streetball, and ended up flipping the billion-dollar basketball industry on its head. AND1 co-founders along with streetball legends The Professor, Hot Sauce, Skip 2 My Lou, The Main Event, Shane the Dribbling Machine, and more reflect on their experience and the brand’s journey.
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Untold: The Rise and Fall of AND1 |
| Release: 2022-08-23Genre: DocumentaryDuration: 69 minsBudget: $ 0 | |
OverviewInspired by New York City streetball, influential brand AND1 turned local legends on the court into international icons. So why did it come to an end? |
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