Apple TV+ Debuts Trailer for Highly Anticipated Documentary Event Series “They Call Me Magic,” Sharing a Sneak Peek Into the Incredible Life and Career of Earvin “Magic” Johnson

Apple TV+ today released the trailer for “They Call Me Magic,” the four-part documentary event that takes an illuminating, holistic look into the life and career of Earvin “Magic” Johnson. The trailer was unveiled on the heels of the docuseries making its debut at the 2022 SXSW Film festival in Austin, Texas today ahead of its global premiere on Friday, April 22, on Apple TV+.

“They Call Me Magic” offers a rare glimpse into the incredible real-life story of Johnson, who left his mark on history through his work – both on and off the court – and continues to impact our culture today. The series features intimate, never-before-seen interviews with Magic, his family, and an all-star lineup including Cookie Johnson, EJ Johnson, Larry Bird, LL Cool J, Snoop Dogg, Samuel L. Jackson, Michael Jordan, Shaquille O’Neil, former President Barack Obama, Fred Stabley Jr., Dwayne Wade, Jerry West, Michael Wilbon and more.

With unprecedented access, the docuseries explores Magic’s remarkable journey from being the face of the Los Angeles Lakers and cementing himself as an all-time NBA legend, to changing the conversation around HIV, and transforming into a successful entrepreneur and community activist. From his humble beginnings in Lansing, Michigan to becoming the global force he is today, “They Call Me Magic” charts the cinematic life of one of the biggest icons of our era.

Directed by Rick Famuyiwa (“Dope“) with editor Dirk Westervelt (“Ford v Ferrari“) and cinematographer Rachel Morrison (“Black Panther”), the docuseries is produced for Apple by XTR and New Slate Ventures, and produced in association with H.Wood Media and Delirio Films.

“They Call Me Magic” joins a growing lineup of acclaimed and award-winning docuseries and documentaries on Apple TV+, including the Emmy Award-winning “Boys State“; “The Velvet Underground,” the acclaimed documentary from director Todd Haynes; Critics Choice Award-winning and Emmy and Grammy Award-nominated “Beastie Boys Story“; the global smash hit documentary “Billie Eilish: The World’s A Little Blurry“; Werner Herzog’s Critics Choice Documentary Award nominee “Fireball: Visitors from Darker Worlds“; as well as upcoming documentaries “The Supermodels” and “Number One on the Call Sheet” from acclaimed storytellers Jamie Foxx, Kevin Hart, Datari Turner, and Dan Cogan.