Prime Video Teaser Trailer for “The Lord of the Rings: The Rings of Power” [VIDEO]

Tolkien fans, pop culture fans, and football fans alike paused during the third quarter of Super Bowl LVI on Sunday when Amazon transported them on a long-awaited journey back into Middle-earth.

Prime Video released its first official teaser trailer for its most highly anticipated new series of 2022, The Lord of the Rings: The Rings of Power.

The 60-second commercial spot offered Super Bowl viewers their first-ever audio-visual glimpses of J.R.R. Tolkien’s fabled Second Age, unveiling a brand-new legend from Amazon Studios and showrunners J.D. Payne & Patrick McKay set to begin on September 2. Featuring a selection of characters from the ensemble cast – such as Elves, Dwarves, and Orcs – and Arda-spanning environments, the teaser trailer takes viewers on an action-packed journey filled with wonder and excitement in true cinematic splendor.

The debut of the teaser trailer during the Super Bowl LVI on February 13 marks the latest breakout moment for what will arguably be one of the biggest global marketing campaigns of 2022. Early this year, Prime Video forged the show’s title treatment in molten metal, fuelling fans’ insatiable appetite for this series and organically reaching an estimated 1 billion impressions worldwide within the first 24 hours. This campaign milestone was quickly followed with the unveiling of 23 intricately detailed posters featuring only the hands of the series’ stars, sparking huge online conversation regarding the identity and backstories of these characters.

The eagerly awaited The Lord of the Rings: The Rings of Power will premiere exclusively on Prime Video in more than 240 countries and territories around the world in multiple languages on Friday, September 2, with new episodes available weekly.