Adult Swim’s Rick and Morty are hitting the road again!

The Morty’smobile debuts after the successful “opening” of Morty’s earlier this year, a weekend-long restaurant pop-up at Wendy’s Panorama City location in Los Angeles that provided local fans with a custom drive-thru experience. The newly imagined vehicle was hand-crafted using the finest fiberglass available on C-137 and features Wendy’s red hair, freckles, and a Hot & Crispy Fries car wrap that will make fans’ mouths water.

“Adult Swim and Wendy’s go together like Hot & Crispy, so we took our tasty partnership to the streets of LA and delivered free fries to our fans ahead of the Adult Swim Festival,” said Tricia Melton, chief marketing officer for Warner Bros. Kids, Young Adults, and Classics.

Ahead of this weekend’s grand premiere at the Adult Swim Festival, the Morty’smobile took a joy ride, serving Hot & Crispy Fries to Rick and Morty fans in the Los Angeles area. “Cold and soggy fries suck. It’s as simple as that,” said Jimmy Bennett, VP of Media and Social for the Wendy’s Company. “We know Rick and Morty fans deserve better, so we sent the Morty’smobile to save the day and rescue fans with Wendy’s new Hot and Crispy fries.”

Wendy’s is running a national promotion including a special offer in the Wendy’s app that will be available during the weekend of the Adult Swim Festival. Rick and Morty fans can snag a FREE any size fry with purchase from November 11 to November 16 via a mobile offer*.  Adult Swim will also celebrate with a Morty’s Prize Pack Sweepstakes, available to 50 lucky winners.  The limited-time only Morty’s Prize Pack will include Morty’s merchandise like the super-galactic Morty’s French Fry Holder, a Wendy’s gift card and much more.

“WarnerMedia is constantly collaborating with Wendy’s to tell the next chapter of our journey together in a way that is meaningful and fun for Adult Swim fans across the massive multiverse,” said Katrina Cukaj, executive vice president of ad sales and client partnerships, WarnerMedia. “For this year’s Adult Swim Festival, that is no exception. We’re stitching together successes from real-life and multi-platform experiences to give Rick and Morty fanatics something to savor … something that’s Hot and Crispy!”

The Adult Swim Festival arrives Friday, November 12, and Saturday, November 13 exclusively on the Adult Swim YouTube channel. A global and cultural event unlike any other, fans will enjoy never-before-seen music and comedy performances, engaging panels filled with surprises, unique merchandise, exclusives on HBO Max, and much more. Currently, in its fourth year, the 2020 Adult Swim virtual festival reached 10+ million views across all festival content.

For more information on this year’s Adult Swim Festival partners, panels, merchandise, and more, visit www.adultswimfestival.com.
*Offers only available at participating U.S. Wendy’s.  Offers must be redeemed via the Wendy’s app.  Account registration required. Not valid for delivery orders placed outside of the Wendy’s app.  See offer in Wendy’s app for further details.