Bob’s Burgers centers on the Belcher family — which consists of Bob, his wife Linda, and their children Tina, Gene, and Louise. The family runs a burger restaurant on Ocean Avenue in an unnamed seaside community.
Bob’s Burgers is located in a green two-story building that features an apartment on the second floor where the Belcher family lives. The restaurant is sandwiched between two other commercial buildings, one of which houses “It’s Your Funeral Home and Crematorium”. As a running gag, the other building is shown in the opening credits to be a new business each week, often with names which are elaborate puns.
Bob’s Burgers has a few regulars — most frequently Mort from the neighboring crematorium and handyman Teddy. The restaurant has to compete with several other local eateries for business. His biggest rival is Jimmy Pesto, who owns an Italian restaurant called “Jimmy Pesto’s Pizzeria”, which is located directly across the street and is generally more successful, creating tension between the two owners.

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