Freeform announced today the launch of Instagram Live concert series, “#StayTheFFHome Live Music Showcase,” kicking off this Friday, April 24, at 1:00PM PDT on Freeform’s Instagram. The live music series will run biweekly and highlight Freeform talent and feature performances from musical artists who have been featured in the network’s shows.
The first music showcase will be hosted by “The Bold Type” star Katie Stevens, and feature artist performances and conversations from Lennon Stella, K.Flay and Betty Who, who have all had music featured in “The Bold Type,” which returns for its fourth season on Thursday, June 11, at 10:00PM EDT/PDT.
The multiplatform social distancing campaign, #StayTheFFHome, encourages young adults to stay home. The campaign features talent across the cable network and includes out-of-home, on-air and social PSAs telling people everywhere to #StayTheFFHome. Through the use of social content, #StayTheFFHome aims to distract, educate, and entertain fans while creating a sense of communal viewing.
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