Ready or Not, Paramount+ Announces New “Hide & Peak” Sweepstakes Campaign Ahead of Streaming CBS Sports’ Coverage of Super Bowl LVIII [VIDEO]

Ahead of CBS Sports’ coverage of Super Bowl™ LVIII on February 11, 2024, which will air on the CBS Television Network and stream on Paramount+ and NFL+ on mobile, Paramount+ today announced “Hide & Peak,” a new and interactive sweepstakes campaign that gamifies content discovery and offers fans the chance to score a pair of tickets to a VIP experience at Super Bowl LVIII in Las Vegas*. “Hide & Peak” launches today and will run through January 8, until 12PM ET, with winners announced January 15.

A first-of-its-kind promotion on the service, Paramount+ is encouraging its subscribers to seek hidden QR codes within the platform’s A Mountain of Entertainment™ for a chance to win. To enter the sweepstakes, viewers must search for buried QR codes that appear before popular series and movies, which can be scanned to open a landing page with further submission guidelines. 24/7 live channels are now streaming on Paramount+. Try it FREE!

Hints will be planted each week on @ParamountPlus social platforms to point viewers to the next set of codes hidden throughout the service’s broad and diverse content offering. New codes will be dropped every Thursday, starting today for three weeks, offering subscribers nine chances to win.

“We couldn’t be more excited to be the streaming home of CBS Sports’ presentation of Super Bowl LVIII and plan to generate excitement both on and off the field with original and creative campaigns, such as this interactive sweepstakes,” said Domenic DiMeglio, Executive Vice President, Chief Marketing Officer, Paramount Streaming. “The digital activation gives us the chance to engage audiences within our service while also giving back to some of our lucky fans with 58 tickets in honor of Super Bowl LVIII.”

Winners will receive a pair of tickets and a VIP Super Bowl LVIII package that includes entrance to the game, three nights of lodging, airfare, and more.

Two official Super Bowl LVIII game tickets

All-inclusive pre-game hospitality

Roundtrip game-day transportation

Weekend on-location lounge access

Evening with a Legend cocktail reception

Three-night stay in Las Vegas

Super Bowl LVIII Experience access

Super Bowl LVIII Gifting Experience

Concierge guest services

CBS Sports will present multi-platform coverage of Super Bowl LVIII, along with CBS and Paramount+. Nickelodeon exclusively will offer a slime-filled presentation for kids and family. With Paramount+, the game can be streamed on a number of supported devices, including smart TVs, mobile devices, tablets, desktops, streaming devices and gaming consoles.

For more information, including contest rules, please visit: www.hideandpeaksweeps.com.

*No Purchase Necessary. 21+. Mail-In Entries Accepted. Ends Noon ET 1/8/24. See Rules For Details @ www.hideandpeaksweeps.com.