CNBC’s hit primetime series, “The Profit,” returns for a fifth season on Tuesday, November 21 at 10pm ET/PT with ten, all-new episodes. In each one-hour episode, renowned serial entrepreneur and investor, Marcus Lemonis, puts his own money on the line in order to save and grow struggling small businesses across the country. The business owners must be willing to take a step back, hand over the reins and surrender to Lemonis’ famed “Three P’s”: People Process and Product.
This season, seven small businesses try to secure an investment from the self-made millionaire, including Monica Potter Home, a line of home goods started by ‘Parenthood’ actress Monica Potter and Mr. Cory’s Cookies owned by a 13-year-old entrepreneur. Plus, Marcus updates viewers on his most successful venture, Bentley’s Pet Stuff, and the nostalgic Farrell’s Ice Cream Parlour Restaurants from Orange County, CA.
On Tuesday, November 21st at 10PM ET/PT, “The Profit” kicks off its fifth season with a special episode entitled “Biggest Wins and Heartbreaking Losses.” After nearly 70 episodes, Marcus opens his books to reveal what happened after the cameras stopped rolling. He explains which deals paid off big time and which cost him millions. And deep dives into the money spent, relationships formed, and epic surprises no one saw coming.
The new businesses featured in season five include (*alphabetical order; air dates to be announced):
· Detroit Denim – Detroit, MI
· Faded Royalty – New York, NY
· JD Custom Design – Fullerton, CA
· Monica Potter Home – Cleveland, OH & Garrettsville, OH
· Mr Cory’s Cookies – Englewood, NJ
· Southern Culture – Atlanta, GA
· Tumbleweed Tiny House – Colorado Springs, CO
Since “The Profit” first premiered, Marcus Lemonis, Chairman and CEO of Camping World and Good Sam Enterprises, has invested more than $50 million of his own money in the companies featured on the series. In each one-hour episode of “The Profit,” Lemonis makes an offer that’s impossible to refuse; his cash for a piece of the business and a percentage of the profits. And once inside these companies, he’ll do almost anything to save the business and make himself a profit; even if it means firing the president, promoting the secretary or doing the work himself.